Why is Rocky Brands, Inc. ?
1
Company's ability to service its debt is strong with a healthy EBIT to Interest (avg) ratio of 36.68
2
Weak Long Term Fundamental Strength with an average Return on Capital Employed (ROCE) of 10.12%
3
Positive results in Jun 25
- NET PROFIT(HY) At USD 8.55 MM has Grown at 554.09%
- ROCE(HY) Highest at 8.05%
- DEBT-EQUITY RATIO (HY) Lowest at 55.18 %
4
With ROE of 5.83%, it has a very expensive valuation with a 0.74 Price to Book Value
- Over the past year, while the stock has generated a return of 34.99%, its profits have fallen by -16.7%
5
High Institutional Holdings at 80.82%
- These investors have better capability and resources to analyse fundamentals of companies than most retail investors.
6
Market Beating Performance
- The stock has generated a return of 34.99% in the last 1 year, much higher than market (S&P 500) returns of 12.33%
How much should you hold?
- Overall Portfolio exposure to Rocky Brands, Inc. should be less than 10%
- Overall Portfolio exposure to Footwear should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Footwear)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is Rocky Brands, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Rocky Brands, Inc.
30.58%
-0.25
74.07%
S&P 500
13.22%
0.61
20.17%
Quality key factors
Factor
Value
Sales Growth (5y)
12.69%
EBIT Growth (5y)
13.53%
EBIT to Interest (avg)
36.68
Debt to EBITDA (avg)
3.65
Net Debt to Equity (avg)
0.55
Sales to Capital Employed (avg)
1.21
Tax Ratio
19.33%
Dividend Payout Ratio
40.73%
Pledged Shares
0
Institutional Holding
80.82%
ROCE (avg)
10.12%
ROE (avg)
10.19%
Valuation Key Factors 
Factor
Value
P/E Ratio
13
Industry P/E
Price to Book Value
0.74
EV to EBIT
9.52
EV to EBITDA
7.22
EV to Capital Employed
0.83
EV to Sales
0.67
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
8.71%
ROE (Latest)
5.83%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Bullish
Moving Averages
Bullish (Daily)
KST
Mildly Bearish
Bearish
Dow Theory
Mildly Bearish
Mildly Bullish
OBV
No Trend
Bullish
Technical Movement
12What is working for the Company
NET PROFIT(HY)
At USD 8.55 MM has Grown at 554.09%
ROCE(HY)
Highest at 8.05%
DEBT-EQUITY RATIO
(HY)
Lowest at 55.18 %
RAW MATERIAL COST(Y)
Fallen by -5.99% (YoY
DEBTORS TURNOVER RATIO(HY)
Highest at 7.06 times
-9What is not working for the Company
INTEREST(9M)
At USD 4.9 MM has Grown at inf%
OPERATING CASH FLOW(Y)
Lowest at USD 30.93 MM
INTEREST COVERAGE RATIO(Q)
Lowest at 384.58
CASH AND EQV(HY)
Lowest at USD 5.34 MM
Here's what is working for Rocky Brands, Inc.
Net Profit
At USD 8.55 MM has Grown at 554.09%
Year on Year (YoY)MOJO Watch
Net Profit trend is very positive
Net Profit (USD MM)
Debt-Equity Ratio
Lowest at 55.18 % and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Debtors Turnover Ratio
Highest at 7.06 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Raw Material Cost
Fallen by -5.99% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Rocky Brands, Inc.
Interest
At USD 4.9 MM has Grown at inf%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Interest Coverage Ratio
Lowest at 384.58
in the last five periodsMOJO Watch
The company's ability to manage interest payments is deteriorating
Operating Profit to Interest
Operating Cash Flow
Lowest at USD 30.93 MM
in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (USD MM)
Cash and Eqv
Lowest at USD 5.34 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents






