ScoreComparison
Company
Score
Quality
Valuation
Financial
Technical
Why is Ruicheng (China) Media Group Ltd. ?
1
High Debt company with Weak Long Term Fundamental Strength
- Poor long term growth as Net Sales has grown by an annual rate of 5.76% and Operating profit at -28.80% over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
2
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -59.20%, its profits have risen by 141.4% ; the PEG ratio of the company is 2
3
Underperformed the market in the last 1 year
- Even though the market (Hang Seng Hong Kong) has generated returns of 8.25% in the last 1 year, the stock has hugely underperformed and has generate negative returns of -59.20% returns
Real-Time Research ReportHow much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Ruicheng (China) Media Group Ltd. for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
Ruicheng (China) Media Group Ltd.
-100.0%
2.22
76.64%
Hang Seng Hong Kong
8.25%
0.41
19.93%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
5.76%
EBIT Growth (5y)
-28.80%
EBIT to Interest (avg)
-1.48
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0.31
Sales to Capital Employed (avg)
1.30
Tax Ratio
0.53%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0.31%
ROE (avg)
1.61%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
260
Industry P/E
Price to Book Value
16.63
EV to EBIT
-2772.69
EV to EBITDA
2772.69
EV to Capital Employed
12.91
EV to Sales
7.16
PEG Ratio
2.01
Dividend Yield
NA
ROCE (Latest)
-0.30%
ROE (Latest)
6.39%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bearish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bullish
No Trend
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend25What is working for the Company
OPERATING CASH FLOW(Y)
Highest at HKD -87.96 MM
RAW MATERIAL COST(Y)
Fallen by -39.74% (YoY
INVENTORY TURNOVER RATIO(HY)
Highest at 24.45 times
DEBTORS TURNOVER RATIO(HY)
Highest at 4.87 times
NET SALES(Q)
Highest at HKD 695.39 MM
OPERATING PROFIT(Q)
Highest at HKD 12.62 MM
OPERATING PROFIT MARGIN(Q)
Highest at 1.81 %
PRE-TAX PROFIT(Q)
Highest at HKD 56.72 MM
NET PROFIT(Q)
Highest at HKD 55.29 MM
EPS(Q)
Highest at HKD 0.09
-3What is not working for the Company
INTEREST(HY)
At HKD 4.98 MM has Grown at 68.25%
Here's what is working for Ruicheng (China) Media Group Ltd.
Net Sales
At HKD 695.39 MM has Grown at 855.74%
Year on Year (YoY)MOJO Watch
Near term sales trend is extremely positive
Net Sales (HKD MM)
Pre-Tax Profit
At HKD 56.72 MM has Grown at 1,500.01%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very positive
Pre-Tax Profit (HKD MM)
Net Profit
At HKD 55.29 MM has Grown at 2,522.6%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very positive
Net Profit (HKD MM)
Operating Cash Flow
Highest at HKD -87.96 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (HKD MM)
Net Sales
Highest at HKD 695.39 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (HKD MM)
Operating Profit
Highest at HKD 12.62 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is positive
Operating Profit (HKD MM)
Operating Profit Margin
Highest at 1.81 %
in the last five periodsMOJO Watch
Company's profit margin has improved
Operating Profit to Sales
Pre-Tax Profit
Highest at HKD 56.72 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is positive
Pre-Tax Profit (HKD MM)
Net Profit
Highest at HKD 55.29 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is positive
Net Profit (HKD MM)
EPS
Highest at HKD 0.09
in the last five periodsMOJO Watch
Increasing profitability; company has created higher earnings for shareholders
EPS (HKD)
Inventory Turnover Ratio
Highest at 24.45 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Debtors Turnover Ratio
Highest at 4.87 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Raw Material Cost
Fallen by -39.74% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Ruicheng (China) Media Group Ltd.
Interest
At HKD 4.98 MM has Grown at 68.25%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (HKD MM)
InfinHub Market Technologies FZ-LLC, Building-2, Unit 112, Dubai Internet City, Dubai, United Arab Emirates
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