ScoreComparison
Company
Score
Quality
Valuation
Financial
Technical
Why is Ruicheng (China) Media Group Ltd. ?
1
High Debt company with Weak Long Term Fundamental Strength
- Poor long term growth as Net Sales has grown by an annual rate of 26.40% and Operating profit at -282.84% over the last 5 years
- The company is Net-Debt Free
2
Negative results in Jun 26
- ROCE(HY) Lowest at -106.95%
- NET SALES(Q) At HKD 277.35 MM has Fallen at -60.12%
- RAW MATERIAL COST(Y) Grown by 213.17% (YoY)
3
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -90.22%, its profits have fallen by -409.8%
4
Below par performance in long term as well as near term
- Along with generating -90.22% returns in the last 1 year, the stock has also underperformed Hang Seng Hong Kong in the last 3 years, 1 year and 3 months
Real-Time Research ReportHow much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Ruicheng (China) Media Group Ltd. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Ruicheng (China) Media Group Ltd.
-100.0%
-0.28
101.51%
Hang Seng Hong Kong
-5.07%
-0.27
18.67%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
26.40%
EBIT Growth (5y)
-282.84%
EBIT to Interest (avg)
-5.26
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0.31
Sales to Capital Employed (avg)
2.30
Tax Ratio
8.18%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0.65%
ROE (avg)
1.61%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.74
EV to EBIT
-7.71
EV to EBITDA
-8.40
EV to Capital Employed
1.37
EV to Sales
0.34
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-17.83%
ROE (Latest)
-16.24%
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bullish
Bearish
RSI
No Signal
Bullish
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Mildly Bearish (Daily)
KST
Mildly Bullish
Mildly Bearish
Dow Theory
Mildly Bullish
No Trend
OBV
No Trend
No Trend
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend7What is working for the Company
OPERATING CASH FLOW(Y)
Highest at HKD 65.02 MM
DEBTORS TURNOVER RATIO(HY)
Highest at 11.47 times
DEBT-EQUITY RATIO
(HY)
Lowest at -43.28 %
INVENTORY TURNOVER RATIO(HY)
Highest at 25.64 times
-15What is not working for the Company
ROCE(HY)
Lowest at -106.95%
NET SALES(Q)
At HKD 277.35 MM has Fallen at -60.12%
RAW MATERIAL COST(Y)
Grown by 213.17% (YoY
OPERATING PROFIT(Q)
Lowest at HKD -117.9 MM
OPERATING PROFIT MARGIN(Q)
Lowest at -42.51 %
PRE-TAX PROFIT(Q)
Lowest at HKD -123.76 MM
NET PROFIT(Q)
Lowest at HKD -140.71 MM
Here's what is working for Ruicheng (China) Media Group Ltd.
Operating Cash Flow
Highest at HKD 65.02 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (HKD MM)
Debtors Turnover Ratio
Highest at 11.47 times and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Debt-Equity Ratio
Lowest at -43.28 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Inventory Turnover Ratio
Highest at 25.64 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Here's what is not working for Ruicheng (China) Media Group Ltd.
Pre-Tax Profit
At HKD -123.76 MM has Fallen at -318.17%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (HKD MM)
Net Profit
At HKD -140.71 MM has Fallen at -354.52%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (HKD MM)
Net Sales
At HKD 277.35 MM has Fallen at -60.12%
Year on Year (YoY)MOJO Watch
Near term sales trend is very negative
Net Sales (HKD MM)
Operating Profit
Lowest at HKD -117.9 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (HKD MM)
Operating Profit Margin
Lowest at -42.51 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Pre-Tax Profit
Lowest at HKD -123.76 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (HKD MM)
Net Profit
Lowest at HKD -140.71 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (HKD MM)
Raw Material Cost
Grown by 213.17% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales
Footer loading
