Why is Shandong Longda Meishi Co., Ltd. ?
1
High Debt Company with a Debt to Equity ratio (avg) at times
- Poor long term growth as Net Sales has grown by an annual rate of -13.35% and Operating profit at -67.52% over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
- The company has been able to generate a Return on Equity (avg) of 6.62% signifying low profitability per unit of shareholders funds
2
Poor long term growth as Net Sales has grown by an annual rate of -13.35% and Operating profit at -67.52% over the last 5 years
3
With a fall in EPS of -3080%, the company declared Very Negative results in Mar 25
- The company has declared negative results in Jan 70 after 2 consecutive negative quarters
- INTEREST(Q) At CNY 33.5 MM has Grown at 34.38%
- RAW MATERIAL COST(Y) Grown by 16.44% (YoY)
- DEBT-EQUITY RATIO (HY) Highest at 164.09 %
4
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -31.33%, its profits have risen by 96.5%
5
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -31.33% returns in the last 1 year, the stock has also underperformed China Shanghai Composite in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Retailing)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Shandong Longda Meishi Co., Ltd. for you?
Medium Risk, Low Return
Absolute
Risk Adjusted
Volatility
Shandong Longda Meishi Co., Ltd.
-100.0%
-0.97
27.79%
China Shanghai Composite
15.19%
1.01
15.10%
Quality key factors
Factor
Value
Sales Growth (5y)
-13.35%
EBIT Growth (5y)
-67.52%
EBIT to Interest (avg)
-1.06
Debt to EBITDA (avg)
7.96
Net Debt to Equity (avg)
1.53
Sales to Capital Employed (avg)
2.43
Tax Ratio
32.93%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
5.87%
ROE (avg)
6.62%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
3.83
EV to EBIT
3911.69
EV to EBITDA
40.63
EV to Capital Employed
2.21
EV to Sales
0.73
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
0.06%
ROE (Latest)
-1.72%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bearish
Mildly Bearish
Technical Movement
15What is working for the Company
PRE-TAX PROFIT(Q)
At CNY 7.15 MM has Grown at 843.19%
OPERATING CASH FLOW(Y)
Highest at CNY 451.14 MM
NET PROFIT(HY)
Higher at CNY -47.7 MM
INVENTORY TURNOVER RATIO(HY)
Highest at 10.98%
-6What is not working for the Company
INTEREST(Q)
At CNY 33.5 MM has Grown at 34.38%
RAW MATERIAL COST(Y)
Grown by 16.44% (YoY
DEBT-EQUITY RATIO
(HY)
Highest at 164.09 %
DEBTORS TURNOVER RATIO(HY)
Lowest at 21.97%
Here's what is working for Shandong Longda Meishi Co., Ltd.
Pre-Tax Profit
At CNY 7.15 MM has Grown at 843.19%
over average net sales of the previous four periods of CNY 0.76 MMMOJO Watch
Near term Pre-Tax Profit trend is very positive
Pre-Tax Profit (CNY MM)
Net Profit
At CNY -47.7 MM has Grown at 94.45%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very positive
Net Profit (CNY MM)
Net Profit
Higher at CNY -47.7 MM
than preceding 12 month period ended Mar 2025MOJO Watch
In the half year the company has already crossed Net Profit of the previous twelve months
Net Profit (CNY MM)
Operating Cash Flow
Highest at CNY 451.14 MM
in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (CNY MM)
Inventory Turnover Ratio
Highest at 10.98%
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Here's what is not working for Shandong Longda Meishi Co., Ltd.
Interest
At CNY 33.5 MM has Grown at 34.38%
period on period (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (CNY MM)
Interest
Highest at CNY 33.5 MM
in the last five periods and Increased by 34.38% (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (CNY MM)
Debt-Equity Ratio
Highest at 164.09 %
in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio
Debtors Turnover Ratio
Lowest at 21.97%
in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling Debtors has slowed
Debtors Turnover Ratio
Raw Material Cost
Grown by 16.44% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales
Non Operating Income
Highest at CNY 0.69 MM
in the last five periodsMOJO Watch
Increased income from non business activities may not be sustainable
Non Operating income






