Why is Shanghai LongYun Cultural Creation & Technology Group Co. Ltd. ?
1
Poor Management Efficiency with a low ROCE of 0.95%
- The company has been able to generate a Return on Capital Employed (avg) of 0.95% signifying low profitability per unit of total capital (equity and debt)
2
Poor long term growth as Net Sales has grown by an annual rate of -9.24% and Operating profit at 17.74% over the last 5 years
3
With a fall in Operating Profit of -143.27%, the company declared Very Negative results in Mar 25
- OPERATING CASH FLOW(Y) Lowest at CNY -29.82 MM
- PRE-TAX PROFIT(Q) At CNY -3.73 MM has Fallen at -316.2%
- NET PROFIT(Q) At CNY -2.81 MM has Fallen at -219.83%
4
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -14.54%, its profits have risen by 104% ; the PEG ratio of the company is 6
- At the current price, the company has a high dividend yield of 0.1
5
Below par performance in long term as well as near term
- Along with generating -14.54% returns in the last 1 year, the stock has also underperformed China Shanghai Composite in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Shanghai LongYun Cultural Creation & Technology Group Co. Ltd. for you?
High Risk, Medium Return
Absolute
Risk Adjusted
Volatility
Shanghai LongYun Cultural Creation & Technology Group Co. Ltd.
-14.54%
0.46
43.55%
China Shanghai Composite
14.77%
1.01
14.58%
Quality key factors
Factor
Value
Sales Growth (5y)
-9.24%
EBIT Growth (5y)
17.74%
EBIT to Interest (avg)
-12.43
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0.37
Sales to Capital Employed (avg)
0.71
Tax Ratio
Tax Ratio is Negative%
Dividend Payout Ratio
11.06%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0.95%
ROE (avg)
1.13%
Valuation Key Factors 
Factor
Value
P/E Ratio
620
Industry P/E
Price to Book Value
4.23
EV to EBIT
141.16
EV to EBITDA
102.32
EV to Capital Employed
3.16
EV to Sales
4.37
PEG Ratio
5.96
Dividend Yield
0.06%
ROCE (Latest)
2.24%
ROE (Latest)
0.68%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Mildly Bullish
Moving Averages
Mildly Bullish (Daily)
KST
Mildly Bearish
Bullish
Dow Theory
Mildly Bearish
Mildly Bullish
OBV
Bullish
No Trend
Technical Movement
19What is working for the Company
NET PROFIT(HY)
Higher at CNY 3.94 MM
ROCE(HY)
Highest at 5.57%
RAW MATERIAL COST(Y)
Fallen by -120.48% (YoY
NET SALES(Q)
Highest at CNY 140.28 MM
-22What is not working for the Company
OPERATING CASH FLOW(Y)
Lowest at CNY -29.82 MM
PRE-TAX PROFIT(Q)
At CNY -3.73 MM has Fallen at -316.2%
NET PROFIT(Q)
At CNY -2.81 MM has Fallen at -219.83%
DEBT-EQUITY RATIO
(HY)
Highest at 37 %
INVENTORY TURNOVER RATIO(HY)
Lowest at 15.25%
CASH AND EQV(HY)
Lowest at CNY 39.75 MM
INTEREST(Q)
Highest at CNY 1.66 MM
Here's what is working for Shanghai LongYun Cultural Creation & Technology Group Co. Ltd.
Net Sales
At CNY 140.28 MM has Grown at 67.04%
over average net sales of the previous four periods of CNY 83.98 MMMOJO Watch
Near term sales trend is extremely positive
Net Sales (CNY MM)
Net Sales
Highest at CNY 140.28 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (CNY MM)
Raw Material Cost
Fallen by -120.48% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Shanghai LongYun Cultural Creation & Technology Group Co. Ltd.
Pre-Tax Profit
At CNY -3.73 MM has Fallen at -316.2%
over average net sales of the previous four periods of CNY 1.73 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (CNY MM)
Net Profit
At CNY -2.81 MM has Fallen at -219.83%
over average net sales of the previous four periods of CNY 2.35 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (CNY MM)
Operating Cash Flow
Lowest at CNY -29.82 MM and Fallen
In each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (CNY MM)
Debt-Equity Ratio
Highest at 37 % and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio
Inventory Turnover Ratio
Lowest at 15.25% and Fallen
In each half year in the last five Semi-Annual periodsMOJO Watch
Company's pace of selling inventory has slowed
Inventory Turnover Ratio
Interest
Highest at CNY 1.66 MM
in the last five periods and Increased by 5.4% (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (CNY MM)
Cash and Eqv
Lowest at CNY 39.75 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents






