Why is Shanghai Xinhua Media Co., Ltd. ?
1
Poor Management Efficiency with a low ROCE of 0.05%
- The company has been able to generate a Return on Capital Employed (avg) of 0.05% signifying low profitability per unit of total capital (equity and debt)
2
Poor long term growth as Net Sales has grown by an annual rate of 3.31% and Operating profit at 12.00% over the last 5 years
- OPERATING CASH FLOW(Y) Lowest at CNY 105.9 MM
- OPERATING PROFIT(Q) Lowest at CNY -30.33 MM
- OPERATING PROFIT MARGIN(Q) Lowest at -16.41 %
3
With ROE of 2.09%, it has a expensive valuation with a 2.85 Price to Book Value
- Over the past year, while the stock has generated a return of -11.91%, its profits have risen by 67.8% ; the PEG ratio of the company is 2
- At the current price, the company has a high dividend yield of 0.2
4
Underperformed the market in the last 1 year
- Even though the market (China Shanghai Composite) has generated returns of 22.49% in the last 1 year, the stock has hugely underperformed and has generate negative returns of -11.91% returns
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Trading & Distributors)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Shanghai Xinhua Media Co., Ltd. for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
Shanghai Xinhua Media Co., Ltd.
-26.25%
1.48
35.85%
China Shanghai Composite
13.33%
1.58
14.20%
Quality key factors
Factor
Value
Sales Growth (5y)
3.31%
EBIT Growth (5y)
12.00%
EBIT to Interest (avg)
-11.45
Debt to EBITDA (avg)
0
Net Debt to Equity (avg)
-0.69
Sales to Capital Employed (avg)
0.54
Tax Ratio
32.73%
Dividend Payout Ratio
31.01%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0.05%
ROE (avg)
1.13%
Valuation Key Factors 
Factor
Value
P/E Ratio
136
Industry P/E
Price to Book Value
2.85
EV to EBIT
-278.40
EV to EBITDA
40.14
EV to Capital Employed
7.80
EV to Sales
3.63
PEG Ratio
2.01
Dividend Yield
0.18%
ROCE (Latest)
-2.80%
ROE (Latest)
2.09%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bearish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
No Trend
Mildly Bearish
Technical Movement
6What is working for the Company
ROCE(HY)
Highest at 1.76%
DEBTORS TURNOVER RATIO(HY)
Highest at 11.68 times
RAW MATERIAL COST(Y)
Fallen by -40.5% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at -70.13 %
-14What is not working for the Company
OPERATING CASH FLOW(Y)
Lowest at CNY 105.9 MM
OPERATING PROFIT(Q)
Lowest at CNY -30.33 MM
OPERATING PROFIT MARGIN(Q)
Lowest at -16.41 %
PRE-TAX PROFIT(Q)
Lowest at CNY -22.86 MM
NET PROFIT(Q)
Lowest at CNY -17.24 MM
Here's what is working for Shanghai Xinhua Media Co., Ltd.
Debtors Turnover Ratio
Highest at 11.68 times and Grown
In each half year in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its Debtors faster
Debtors Turnover Ratio
Debt-Equity Ratio
Lowest at -70.13 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Raw Material Cost
Fallen by -40.5% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Shanghai Xinhua Media Co., Ltd.
Operating Cash Flow
Lowest at CNY 105.9 MM and Fallen
In each year in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (CNY MM)
Operating Profit
Lowest at CNY -30.33 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (CNY MM)
Operating Profit Margin
Lowest at -16.41 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Pre-Tax Profit
Lowest at CNY -22.86 MM
in the last five periodsMOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (CNY MM)
Net Profit
Lowest at CNY -17.24 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (CNY MM)






