Why is Suning.com Co., Ltd. ?
1
With a Operating Losses, the company has a Weak Long Term Fundamental Strength
- Poor long term growth as Net Sales has grown by an annual rate of -25.57% and Operating profit at 17.03% over the last 5 years
- High Debt Company with a Debt to Equity ratio (avg) at times
2
Below par performance in long term as well as near term
- Along with generating -42.41% returns in the last 1 year, the stock has also underperformed China Shanghai Composite in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Electronics & Appliances)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Suning.com Co., Ltd. for you?
Low Risk, Low Return
Absolute
Risk Adjusted
Volatility
Suning.com Co., Ltd.
-41.52%
0.10
24.31%
China Shanghai Composite
13.33%
0.90
14.74%
Quality key factors
Factor
Value
Sales Growth (5y)
-25.57%
EBIT Growth (5y)
17.03%
EBIT to Interest (avg)
-3.39
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
1.22
Sales to Capital Employed (avg)
0.98
Tax Ratio
100.00%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
1.06%
ROE (avg)
1.57%
Valuation Key Factors 
Factor
Value
P/E Ratio
24
Industry P/E
Price to Book Value
1.30
EV to EBIT
42.12
EV to EBITDA
8.61
EV to Capital Employed
1.10
EV to Sales
0.71
PEG Ratio
0.18
Dividend Yield
NA
ROCE (Latest)
2.62%
ROE (Latest)
5.46%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
No Trend
Mildly Bearish
Technical Movement
5What is working for the Company
OPERATING CASH FLOW(Y)
Highest at CNY 3,467.85 MM
RAW MATERIAL COST(Y)
Fallen by -48.04% (YoY
INVENTORY TURNOVER RATIO(HY)
Highest at 7.22 times
-19What is not working for the Company
PRE-TAX PROFIT(Q)
At CNY 0.15 MM has Fallen at -99.65%
NET PROFIT(Q)
At CNY 86.62 MM has Fallen at -49.91%
CASH AND EQV(HY)
Lowest at CNY 53,657.93 MM
NET SALES(Q)
Lowest at CNY 12,236.33 MM
OPERATING PROFIT(Q)
Lowest at CNY -397.52 MM
OPERATING PROFIT MARGIN(Q)
Lowest at -3.25 %
Here's what is working for Suning.com Co., Ltd.
Operating Cash Flow
Highest at CNY 3,467.85 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (CNY MM)
Inventory Turnover Ratio
Highest at 7.22 times
in the last five Semi-Annual periodsMOJO Watch
Company has been able to sell its inventory faster
Inventory Turnover Ratio
Raw Material Cost
Fallen by -48.04% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Suning.com Co., Ltd.
Pre-Tax Profit
At CNY 0.15 MM has Fallen at -99.65%
over average net sales of the previous four periods of CNY 41.68 MMMOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (CNY MM)
Net Sales
At CNY 12,236.33 MM has Fallen at -13.99%
over average net sales of the previous four periods of CNY 14,225.91 MMMOJO Watch
Near term sales trend is very negative
Net Sales (CNY MM)
Net Profit
At CNY 86.62 MM has Fallen at -49.91%
over average net sales of the previous four periods of CNY 172.94 MMMOJO Watch
Near term Net Profit trend is very negative
Net Profit (CNY MM)
Net Sales
Lowest at CNY 12,236.33 MM
in the last five periodsMOJO Watch
Near term sales trend is negative
Net Sales (CNY MM)
Operating Profit
Lowest at CNY -397.52 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is negative
Operating Profit (CNY MM)
Operating Profit Margin
Lowest at -3.25 %
in the last five periodsMOJO Watch
Company's profit margin has deteriorated
Operating Profit to Sales
Cash and Eqv
Lowest at CNY 53,657.93 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents






