Why is Tihama Advertising & Public Relations Co. ?
1
Poor Management Efficiency with a low ROCE of 0%
- The company has reported losses and also has negative networth. This is not a good sign for the investors. Either company will have to raise fresh capital or report profits to sustain going forward
2
Poor long term growth as Net Sales has grown by an annual rate of -16.71% and Operating profit at -1.40% over the last 5 years
3
Negative results in Dec 25
- NET SALES(HY) At SAR 24.61 MM has Grown at -31.68%
- NET PROFIT(Q) Lowest at SAR -9.46 MM
- EPS(Q) Lowest at SAR -1.87
4
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -47.14%, its profits have risen by 67.8%
5
Below par performance in long term as well as near term
- Along with generating -47.14% returns in the last 1 year, the stock has also underperformed Saudi Arabia All Share TASI in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Tihama Advertising & Public Relations Co. for you?
High Risk, Medium Return
Absolute
Risk Adjusted
Volatility
Tihama Advertising & Public Relations Co.
-100.0%
-0.02
65.81%
Saudi Arabia All Share TASI
-11.13%
-0.71
15.65%
Quality key factors
Factor
Value
Sales Growth (5y)
-16.71%
EBIT Growth (5y)
-1.40%
EBIT to Interest (avg)
-35.95
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
0
Sales to Capital Employed (avg)
0.26
Tax Ratio
6.22%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
0
ROE (avg)
0
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
3.26
EV to EBIT
-12.60
EV to EBITDA
-21.98
EV to Capital Employed
12.79
EV to Sales
7.51
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-101.48%
ROE (Latest)
-7.01%
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bullish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
No Trend
Mildly Bearish
Technical Movement
5What is working for the Company
OPERATING CASH FLOW(Y)
Highest at SAR -15.3 MM
RAW MATERIAL COST(Y)
Fallen by -79.28% (YoY
DEBT-EQUITY RATIO
(HY)
Lowest at -114.89 %
NET SALES(Q)
At SAR 1.98 MM has Grown at 38.64%
-23What is not working for the Company
NET SALES(HY)
At SAR 24.61 MM has Grown at -31.68%
NET PROFIT(Q)
Lowest at SAR -9.46 MM
EPS(Q)
Lowest at SAR -1.87
Here's what is working for Tihama Advertising & Public Relations Co.
Operating Cash Flow
Highest at SAR -15.3 MM
in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (SAR MM)
Net Sales
At SAR 1.98 MM has Grown at 38.64%
Year on Year (YoY)MOJO Watch
Near term sales trend is positive
Net Sales (SAR MM)
Debt-Equity Ratio
Lowest at -114.89 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Raw Material Cost
Fallen by -79.28% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Tihama Advertising & Public Relations Co.
Net Profit
At SAR -9.46 MM has Fallen at -135.16%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (SAR MM)
Net Profit
Lowest at SAR -9.46 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (SAR MM)
EPS
Lowest at SAR -1.87
in the last five periodsMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (SAR)






