Why is WPP Plc ?
1
Company's ability to service its debt is weak with a poor EBIT to Interest (avg) ratio of 4.22
- Company's ability to service its debt is weak with a poor EBIT to Interest (avg) ratio of 4.22
2
Poor long term growth as Net Sales has grown by an annual rate of 2.45% and Operating profit at 1.19% over the last 5 years
3
Negative results in Dec 25
- ROCE(HY) Lowest at -7.15%
- PRE-TAX PROFIT(Q) At GBP 739 MM has Fallen at -39.08%
- DIVIDEND PER SHARE(HY) Lowest at GBP 1.29
4
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -47.50%, its profits have fallen by -33.5%
5
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -47.50% returns in the last 1 year, the stock has also underperformed FTSE 100 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is WPP Plc for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
WPP Plc
-47.5%
-1.62
47.97%
FTSE 100
17.87%
1.52
11.77%
Quality key factors
Factor
Value
Sales Growth (5y)
2.45%
EBIT Growth (5y)
1.19%
EBIT to Interest (avg)
4.22
Debt to EBITDA (avg)
0.90
Net Debt to Equity (avg)
0.56
Sales to Capital Employed (avg)
1.61
Tax Ratio
40.40%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
0.14%
ROCE (avg)
25.89%
ROE (avg)
22.67%
Valuation Key Factors 
Factor
Value
P/E Ratio
4
Industry P/E
Price to Book Value
1.17
EV to EBIT
4.29
EV to EBITDA
3.17
EV to Capital Employed
1.09
EV to Sales
0.40
PEG Ratio
NA
Dividend Yield
542.91%
ROCE (Latest)
25.29%
ROE (Latest)
26.32%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
Bullish
Bullish
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
Bearish
Bearish
OBV
Mildly Bearish
No Trend
Technical Movement
2What is working for the Company
RAW MATERIAL COST(Y)
Fallen by 0.39% (YoY
CASH AND EQV(HY)
Highest at GBP 2,694 MM
-10What is not working for the Company
ROCE(HY)
Lowest at -7.15%
PRE-TAX PROFIT(Q)
At GBP 739 MM has Fallen at -39.08%
DIVIDEND PER SHARE(HY)
Lowest at GBP 1.29
NET PROFIT(Q)
Lowest at GBP -17,731 MM
EPS(Q)
Lowest at GBP -0.24
Here's what is working for WPP Plc
Cash and Eqv
Highest at GBP 2,694 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is improving
Cash and Cash Equivalents
Raw Material Cost
Fallen by 0.39% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for WPP Plc
Net Profit
At GBP -17,731 MM has Fallen at -2,922.23%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (GBP MM)
Pre-Tax Profit
At GBP 739 MM has Fallen at -39.08%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (GBP MM)
Net Profit
Lowest at GBP -17,731 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (GBP MM)
EPS
Lowest at GBP -0.24
in the last five periodsMOJO Watch
Declining profitability; company has created lower earnings for shareholders
EPS (GBP)
Dividend per share
Lowest at GBP 1.29
in the last five yearsMOJO Watch
Company is distributing lower dividend than previous years
DPS (GBP)
Non Operating Income
Highest at GBP 2.64 MM
in the last five periodsMOJO Watch
Increased income from non business activities may not be sustainable
Non Operating income






