Why is YouGov Plc ?
1
Company's ability to service its debt is strong with a healthy EBIT to Interest (avg) ratio of 16.91
2
Healthy long term growth as Net Sales has grown by an annual rate of 20.60% and Operating profit at 15.52%
3
With a growth in Net Sales of 2.87%, the company declared Very Positive results in Jul 25
- The company has declared positive results in Jan 70 after 2 consecutive negative quarters
- PRE-TAX PROFIT(Q) At GBP 16.7 MM has Grown at 198.21%
- DIVIDEND PAYOUT RATIO(Y) Highest at 198.07%
- RAW MATERIAL COST(Y) Fallen by -7.06% (YoY)
4
With ROE of 12.21%, it has a fair valuation with a 1.20 Price to Book Value
- Over the past year, while the stock has generated a return of -44.66%, its profits have risen by 37.2% ; the PEG ratio of the company is 0.3
5
Below par performance in long term as well as near term
- Along with generating -44.66% returns in the last 1 year, the stock has also underperformed FTSE 100 in the last 3 years, 1 year and 3 months
How much should you hold?
- Overall Portfolio exposure to YouGov Plc should be less than 10%
- Overall Portfolio exposure to Miscellaneous should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Miscellaneous)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is YouGov Plc for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
YouGov Plc
-100.0%
-1.06
49.58%
FTSE 100
13.98%
1.15
13.60%
Quality key factors
Factor
Value
Sales Growth (5y)
20.60%
EBIT Growth (5y)
15.52%
EBIT to Interest (avg)
16.91
Debt to EBITDA (avg)
0.81
Net Debt to Equity (avg)
0.88
Sales to Capital Employed (avg)
1.26
Tax Ratio
57.89%
Dividend Payout Ratio
80.72%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
25.46%
ROE (avg)
15.54%
Valuation Key Factors 
Factor
Value
P/E Ratio
10
Industry P/E
Price to Book Value
1.20
EV to EBIT
8.43
EV to EBITDA
4.27
EV to Capital Employed
1.11
EV to Sales
0.97
PEG Ratio
0.26
Dividend Yield
4.63%
ROCE (Latest)
13.21%
ROE (Latest)
12.21%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bullish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bearish
No Trend
Technical Movement
7What is working for the Company
PRE-TAX PROFIT(Q)
At GBP 16.7 MM has Grown at 198.21%
DIVIDEND PAYOUT RATIO(Y)
Highest at 198.07%
RAW MATERIAL COST(Y)
Fallen by -7.06% (YoY
NET SALES(Q)
Highest at GBP 197.2 MM
NET PROFIT(Q)
At GBP 9.65 MM has Grown at 78.78%
0What is not working for the Company
NO KEY NEGATIVE TRIGGERS
Here's what is working for YouGov Plc
Pre-Tax Profit
At GBP 16.7 MM has Grown at 198.21%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very positive
Pre-Tax Profit (GBP MM)
Net Sales
Highest at GBP 197.2 MM
in the last five periodsMOJO Watch
Near term sales trend is positive
Net Sales (GBP MM)
Net Profit
At GBP 9.65 MM has Grown at 78.78%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is positive
Net Profit (GBP MM)
Dividend Payout Ratio
Highest at 198.07%
in the last five yearsMOJO Watch
Company is distributing higher proportion of profits generated as dividend
DPR (%)
Raw Material Cost
Fallen by -7.06% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales






