Why is YouGov Plc ?
1
- OPERATING CASH FLOW(Y) Lowest at GBP 77.6 MM
- NET PROFIT(Q) At GBP 8.41 MM has Fallen at -39.78%
- CASH AND EQV(HY) Lowest at GBP 32.8 MM
2
With ROE of 9.90%, it has a expensive valuation with a 1.42 Price to Book Value
- Over the past year, while the stock has generated a return of -30.86%, its profits have fallen by -2.1%
3
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -30.86% returns in the last 1 year, the stock has also underperformed FTSE 100 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Miscellaneous)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is YouGov Plc for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
YouGov Plc
-100.0%
-0.84
48.46%
FTSE 100
17.87%
1.52
11.77%
Quality key factors
Factor
Value
Sales Growth (5y)
20.47%
EBIT Growth (5y)
14.97%
EBIT to Interest (avg)
16.91
Debt to EBITDA (avg)
0.81
Net Debt to Equity (avg)
0.88
Sales to Capital Employed (avg)
1.22
Tax Ratio
57.89%
Dividend Payout Ratio
80.72%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
25.46%
ROE (avg)
15.54%
Valuation Key Factors 
Factor
Value
P/E Ratio
14
Industry P/E
Price to Book Value
1.42
EV to EBIT
10.18
EV to EBITDA
4.93
EV to Capital Employed
1.22
EV to Sales
1.09
PEG Ratio
NA
Dividend Yield
4.03%
ROCE (Latest)
11.99%
ROE (Latest)
9.90%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Mildly Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bullish
Dow Theory
Mildly Bearish
No Trend
OBV
No Trend
No Trend
Technical Movement
0What is working for the Company
NO KEY POSITIVE TRIGGERS
-6What is not working for the Company
OPERATING CASH FLOW(Y)
Lowest at GBP 77.6 MM
NET PROFIT(Q)
At GBP 8.41 MM has Fallen at -39.78%
CASH AND EQV(HY)
Lowest at GBP 32.8 MM
PRE-TAX PROFIT(Q)
Fallen at -29.41%
Here's what is working for YouGov Plc
Depreciation
Highest at GBP 24.5 MM
in the last five periodsMOJO Watch
The expenditure on assets done by the company may have gone into operation
Depreciation (GBP MM)
Here's what is not working for YouGov Plc
Net Profit
At GBP 8.41 MM has Fallen at -39.78%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (GBP MM)
Operating Cash Flow
Lowest at GBP 77.6 MM
in the last three yearsMOJO Watch
The company's cash revenues from business operations are falling
Operating Cash Flows (GBP MM)
Pre-Tax Profit
Fallen at -29.41%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is negative
Pre-Tax Profit (GBP MM)
Cash and Eqv
Lowest at GBP 32.8 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents






