Why is YouGov Plc ?
1
Company's ability to service its debt is strong with a healthy EBIT to Interest (avg) ratio of 16.91
2
Healthy long term growth as Net Sales has grown by an annual rate of 20.60% and Operating profit at 15.52%
- RAW MATERIAL COST(Y) Fallen by -5.37% (YoY)
- NET SALES(Q) At GBP 191.7 MM has Grown at 33.96%
- OPERATING PROFIT(Q) Highest at GBP 45.2 MM
3
With ROE of 10.41%, it has a fair valuation with a 1.92 Price to Book Value
- Over the past year, while the stock has generated a return of -41.86%, its profits have fallen by -40.6%
4
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -41.86% returns in the last 1 year, the stock has also underperformed FTSE 100 in each of the last 3 annual periods
How much should you hold?
- Overall Portfolio exposure to YouGov Plc should be less than 10%
- Overall Portfolio exposure to Miscellaneous should be less than 30%
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Miscellaneous)
When to exit? - We will constantly monitor the company and suggest at the appropriate time to exit from the stock
Is YouGov Plc for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
YouGov Plc
-42.68%
-0.64
50.65%
FTSE 100
16.5%
1.23
12.99%
Quality key factors
Factor
Value
Sales Growth (5y)
20.60%
EBIT Growth (5y)
15.52%
EBIT to Interest (avg)
16.91
Debt to EBITDA (avg)
0.81
Net Debt to Equity (avg)
0.88
Sales to Capital Employed (avg)
1.25
Tax Ratio
57.89%
Dividend Payout Ratio
80.72%
Pledged Shares
0
Institutional Holding
0
ROCE (avg)
25.46%
ROE (avg)
15.54%
Valuation Key Factors 
Factor
Value
P/E Ratio
18
Industry P/E
Price to Book Value
1.92
EV to EBIT
14.61
EV to EBITDA
6.22
EV to Capital Employed
1.49
EV to Sales
1.32
PEG Ratio
NA
Dividend Yield
2.97%
ROCE (Latest)
10.18%
ROE (Latest)
10.41%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
Bullish
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Mildly Bullish
Dow Theory
Mildly Bullish
No Trend
OBV
Mildly Bearish
Mildly Bearish
Technical Movement
3What is working for the Company
RAW MATERIAL COST(Y)
Fallen by -5.37% (YoY
NET SALES(Q)
At GBP 191.7 MM has Grown at 33.96%
OPERATING PROFIT(Q)
Highest at GBP 45.2 MM
-9What is not working for the Company
PRE-TAX PROFIT(Q)
At GBP 15.3 MM has Fallen at -44.77%
DEBT-EQUITY RATIO
(HY)
Highest at 99.17 %
INTEREST(Q)
Highest at GBP 8.6 MM
Here's what is working for YouGov Plc
Net Sales
At GBP 191.7 MM has Grown at 33.96%
Year on Year (YoY)MOJO Watch
Near term sales trend is positive
Net Sales (GBP MM)
Operating Profit
Highest at GBP 45.2 MM
in the last five periodsMOJO Watch
Near term Operating Profit trend is positive
Operating Profit (GBP MM)
Raw Material Cost
Fallen by -5.37% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for YouGov Plc
Pre-Tax Profit
At GBP 15.3 MM has Fallen at -44.77%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (GBP MM)
Interest
Highest at GBP 8.6 MM
in the last five periods and Increased by 14.67% (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (GBP MM)
Debt-Equity Ratio
Highest at 99.17 %
in the last five Semi-Annual periodsMOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed
Debt-Equity Ratio






