RGR Share Price | Sturm, Ruger & Co., Inc. Stock Analysis & Recommendation

Q: What does Sturm, Ruger & Co., Inc. do?

Overview: Sturm, Ruger & Company, Inc. is engaged in the design, manufacture, and sale of firearms, operating within the Media & Entertainment industry and classified as a micro-cap company.Financial Snapshot: Most recent Net Sales: 136 Million (Quarterly Results - Mar 2025) Most recent Net Profit: 8 Million (Quarterly Results - Mar 2025) Market-cap: USD 866.85 Million (Micro Cap)Key Metrics: P/E: 27.00 Dividend Yield: 1.43% Debt Equity: -0.33 Return on Equity: 9.72% Price to Book: 2.70Contact Details: Address: 1 Lacey Pl, SOUTHPORT CT: 06890-1241 Tel: 1 203 2597843 Fax: 1 203 2563367 Website: https://www.ruger.com/index.html

Q: Is Sturm, Ruger & Co., Inc. technically bullish or bearish?

As of 10 September 2025, the technical trend for Sturm, Ruger & Co., Inc. has changed from mildly bearish to sideways. The current stance is neutral, with mixed signals across various indicators. The MACD shows a mildly bullish trend on both weekly and monthly time frames, while the Bollinger Bands indicate a bullish weekly stance but a mildly bearish monthly outlook. Moving averages are mildly bearish on a daily basis. The KST and Dow Theory are both mildly bullish on a weekly basis but mildly bearish monthly. In terms of performance, the stock has outperformed the S&P 500 over the past week and month, returning 5.73% and 15.93% respectively, but has underperformed over the longer term, with a 1-year return of -5.23% compared to the S&P 500's 17.14%. Overall, the mixed indicators suggest a cautious approach.

Q: Is Sturm, Ruger & Co., Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Sturm, Ruger & Co., Inc. moved from expensive to fair. The company is currently fairly valued based on its financial metrics. Key ratios include a P/E ratio of 27, an EV to EBITDA of 13.39, and a Price to Book Value of 2.60. In comparison, Malibu Boats, Inc. is considered expensive with a P/E ratio of 41.72, highlighting Sturm, Ruger's relative valuation position within the industry.Despite a fair valuation, Sturm, Ruger has underperformed against the S&P 500 over the longer term, with a 3-year return of -16.63% compared to the S&P 500's 81.19%. However, it has shown resilience with a year-to-date return of 26.27%, outperforming the S&P 500's 13.30% during the same period.

Price Point

High/Low

1Day

52 Week

Valuation

Technical

Day's Volume

CASH

340.29 k

Shareholding (Dec 2025)

FII

8.44%

Held by 78 FIIs

DII

54.61%

Held by 39 DIIs

Promoter

0.00%

How big is Sturm, Ruger & Co., Inc.?

22-Jun-2025

As of Jun 18, Sturm, Ruger & Co., Inc. has a market capitalization of 866.85 million and net sales of 534.57 million with a net profit of 31.25 million over the latest four quarters. Shareholder's funds are at 319.58 million, and total assets amount to 388.10 million.

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What does Sturm, Ruger & Co., Inc. do?

22-Jun-2025

Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms, classified as a micro-cap company with a market cap of $866.85 million. As of March 2025, it reported net sales of $136 million and a net profit of $8 million.

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Who are in the management team of Sturm, Ruger & Co., Inc.?

22-Jun-2025

As of March 2022, the management team of Sturm, Ruger & Co., Inc. includes Ronald Whitaker (Non-Executive Chairman), Christopher Killoy (CEO), John Cosentino (Lead Vice Chairman), Michael Fifer (Vice Chairman), and several independent directors. They oversee the company's strategic direction and operations.

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Is Sturm, Ruger & Co., Inc. technically bullish or bearish?

20-Sep-2025

As of September 10, 2025, Sturm, Ruger & Co., Inc. shows a neutral trend with mixed signals, as it has a mildly bullish MACD and KST on weekly time frames but is mildly bearish on monthly indicators, while outperforming the S&P 500 recently but underperforming over the past year, suggesting a cautious investment approach.

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Is Sturm, Ruger & Co., Inc. overvalued or undervalued?

21-Oct-2025

As of October 17, 2025, Sturm, Ruger & Co., Inc. is fairly valued with a P/E ratio of 27, despite underperforming the S&P 500 over three years with a return of -16.63%, although it has outperformed year-to-date with a return of 26.27%.

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Compare Sturm, Ruger & Co., Inc. with Similar Stocks

Malibu Boats, Inc.LiveWire Group, Inc.Winnebago Industries, Inc.

Score

Click here to find our call on this stock

Strong Sell

Sell

Hold

Buy

Strong Buy

Dashboard

High Management Efficiency with a high ROE of 24.59%

Company has a low Debt to Equity ratio (avg) at times

Poor long term growth as Net Sales has grown by an annual rate of 3.39% and Operating profit at -45.35% over the last 5 years

Negative results in Jun 25

With ROE of 9.72%, it has a very expensive valuation with a 2.60 Price to Book Value

Consistent Underperformance against the benchmark over the last 3 years

Mojo Parameters

Stock DNA

Industry

Media & Entertainment

Market cap

USD 888 Million (Micro Cap)

P/E

286.00

Industry P/E

Dividend Yield

0.87%

Debt Equity

-0.29

Return on Equity

1.11%

Price to Book

3.18

Revenue and Profits:

Net Sales:

151 Million

(Quarterly Results - Dec 2025)

Net Profit:

3 Million

Total Returns

Total Returns (Price + Dividend)

TimePeriod

Price Return

Dividend Return

Total Return

3 Months

23.67%

6 Months

-0.79%

1 Year

-3.01%

2 Years

-15.02%

3 Years

-28.25%

4 Years

-47.37%

5 Years

-44.75%

Sturm, Ruger & Co., Inc. for the last several years.

Risk Adjusted Returns v/s

News & Corporate Actions

News

No Recent News for the Company

Announcements

No announcement available

Corporate Actions

No corporate action available

Key Factors

Quality key factors

Factor

Value

Sales Growth (5y)

1.39%

EBIT Growth (5y)

-153.52%

EBIT to Interest (avg)

99.51

Debt to EBITDA (avg)

Net Debt to Equity (avg)

-0.34

Sales to Capital Employed (avg)

1.70

Tax Ratio

18.79%

Dividend Payout Ratio

38.99%

Pledged Shares

Institutional Holding

73.21%

ROCE (avg)

59.36%

ROE (avg)

24.59%

Valuation key factors

Factor

Value

P/E Ratio

286

Industry P/E

Price to Book Value

3.18

EV to EBIT

-211.53

EV to EBITDA

44.82

EV to Capital Employed

4.05

EV to Sales

1.49

PEG Ratio

Dividend Yield

0.87%

ROCE (Latest)

-1.92%

ROE (Latest)

1.11%

Technicals key factors

Indicator

Weekly

Monthly

MACD

Bullish

Mildly Bullish

RSI

No Signal

Bollinger Bands

Bullish

Moving Averages

Bullish (Daily)

KST

Bullish

Mildly Bullish

Dow Theory

Mildly Bullish

OBV

Mildly Bullish

Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned

Shareholding

Shareholding Snapshot : Dec 2025

Shareholding Compare (%holding)

Majority shareholders

Domestic Funds

Held in 41 Schemes (36.87%)

Foreign Institutions

Held by 78 Foreign Institutions (8.44%)

Strategic Entities with highest holding

Highest Public shareholder

Financial

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Quarterly Results Snapshot (Consolidated) - Dec'25 - QoQ

Dec'25

Sep'25

Change(%)

Net Sales

151.10

126.80

19.16%

Operating Profit (PBDIT) excl Other Income

9.80

2.60

276.92%

Interest

0.00

Exceptional Items

0.00

-0.50

100.00%

Consolidate Net Profit

3.50

1.60

118.75%

Operating Profit Margin (Excl OI)

23.90%

-23.50%

4.74%

USD in Million.

Compare with Peers

Net Sales

QoQ Growth in quarter ended Dec 2025 is 19.16% vs -4.30% in Sep 2025

Consolidated Net Profit

QoQ Growth in quarter ended Dec 2025 is 118.75% vs 109.30% in Sep 2025

All Quarterly Results

Annual Results Snapshot (Consolidated) - Dec'25

Dec'25

Dec'24

Change(%)

Net Sales

546.10

535.60

1.96%

Operating Profit (PBDIT) excl Other Income

11.30

53.70

-78.96%

Interest

0.10

Exceptional Items

-0.50

0.00

Consolidate Net Profit

-4.40

30.60

-114.38%

Operating Profit Margin (Excl OI)

-21.30%

59.10%

-8.04%

USD in Million.

Compare with Peers

Net Sales

YoY Growth in year ended Dec 2025 is 1.96% vs -1.51% in Dec 2024

Consolidated Net Profit

YoY Growth in year ended Dec 2025 is -114.38% vs -36.51% in Dec 2024

All Annual Results

Company CV

About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc.

Media & Entertainment

Sturm, Ruger & Company, Inc. is engaged in the design, manufacture, and sale of firearms to domestic customers. The Company operates through two segments: firearms and castings. The firearms segment manufactures and sells rifles, pistols, and revolvers principally to a range of federally licensed, independent wholesale distributors primarily located in the United States. The castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. The Company's design and manufacturing operations are located in the United States. The Company primarily offers products in three industry product categories: rifles, pistols, and revolvers. The Company's firearms are sold through independent wholesale distributors, principally to the commercial sporting market. The Company manufactures firearm products under the Ruger name. The Company also manufactures and sells accessories and replacement parts for its firearms.

Company Coordinates

Company Details

1 Lacey Pl , SOUTHPORT CT : 06890-1241

Tel: 1 203 2597843

https://www.ruger.com/index.html

Registrar Details