Rocky Brands, Inc.

  • Market Cap: Micro Cap
  • Industry: Footwear
  • ISIN: US7745151008
USD
29.21
-0.71 (-2.37%)
  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-summaryPrice Point
High/Low

1Day

52 Week

Valuation
Technical
Day's Volume

CASH

30.54 k

Shareholding (Mar 2025)

FII

3.59%

Held by 27 FIIs

DII

49.48%

Held by 48 DIIs

Promoter

0.00%

How big is Rocky Brands, Inc.?

22-Jun-2025

As of Jun 18, Rocky Brands, Inc. has a market capitalization of 160.94 million, with net sales of 454.93 million and a net profit of 13.78 million over the latest four quarters.

As of Jun 18, Rocky Brands, Inc. has a market capitalization of 160.94 million, categorizing it as a Micro Cap company.<BR><BR>As of Jun 18, the company reported net sales of 454.93 million and a net profit of 13.78 million for the latest four quarters.<BR><BR>As of Dec 24, the balance sheet shows shareholder's funds of 232.22 million and total assets of 464.43 million.

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What does Rocky Brands, Inc. do?

22-Jun-2025

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel, with recent net sales of $114 million and a net profit of $5 million. The company has a market cap of $160.94 million and key metrics include a P/E ratio of 13.00 and a debt-to-equity ratio of 0.55.

Overview: <BR>Rocky Brands, Inc. is a designer, manufacturer, and marketer of footwear and apparel in the footwear industry, categorized as a micro-cap company.<BR><BR>Financial Snapshot: <BR>Most recent Net Sales: 114 Million (Quarterly Results - Mar 2025) <BR>Most recent Net Profit: 5 Million (Quarterly Results - Mar 2025) <BR>Market-cap: USD 160.94 Million (Micro Cap)<BR><BR>Key Metrics: <BR>P/E: 13.00 <BR>Dividend Yield: 0.00% <BR>Debt Equity: 0.55 <BR>Return on Equity: 5.83% <BR>Price to Book: 0.68<BR><BR>Contact Details: <BR>Address: 39 E Canal St, NELSONVILLE OH: 45764-1247 <BR>Tel: ['1 614 7531951', '1 203 6828200'] <BR>Website: https://www.rockybrands.com/brands

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Should I buy, sell or hold Rocky Brands, Inc.?

22-Jun-2025

Who are in the management team of Rocky Brands, Inc.?

22-Jun-2025

As of March 2022, the management team of Rocky Brands, Inc. includes Chairman Mike Brooks, CEO Jason Brooks, and several independent directors: Curtis Loveland, Glenn Corlett, Michael Finn, G. Haning, William Jordan, and Robert Moore. They oversee the company's strategic direction and governance.

As of March 2022, the management team of Rocky Brands, Inc. includes the following individuals:<BR><BR>- Mr. Mike Brooks, Chairman of the Board<BR>- Mr. Jason Brooks, President, Chief Executive Officer, and Director<BR>- Mr. Curtis Loveland, Secretary and Independent Director<BR>- Mr. Glenn Corlett, Independent Director<BR>- Mr. Michael Finn, Independent Director<BR>- Mr. G. Haning, Independent Director<BR>- Mr. William Jordan, Independent Director<BR>- Mr. Robert Moore, Independent Director<BR><BR>This team is responsible for guiding the company's strategic direction and governance.

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Is Rocky Brands, Inc. technically bullish or bearish?

20-Sep-2025

As of September 9, 2025, Rocky Brands, Inc. has a mildly bullish technical trend, supported by bullish weekly and monthly MACD and Bollinger Bands, despite some bearish signals from KST and Dow Theory, while it has outperformed the S&P 500 recently but underperformed over longer periods.

As of 9 September 2025, the technical trend for Rocky Brands, Inc. has changed from bullish to mildly bullish. The weekly MACD is bullish, while the monthly MACD is mildly bullish. Bollinger Bands are bullish on both weekly and monthly time frames. Daily moving averages also indicate a bullish stance. However, the KST shows a bearish monthly signal, and Dow Theory indicates a mildly bearish weekly trend. <BR><BR>In terms of performance, Rocky Brands has outperformed the S&P 500 over the past week and month, returning 4.08% and 15.85% respectively, but has underperformed over the longer one-year, three-year, five-year, and ten-year periods. Overall, the current technical stance is mildly bullish, driven primarily by the bullish signals from MACD and Bollinger Bands.

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Is Rocky Brands, Inc. overvalued or undervalued?

21-Oct-2025

As of October 17, 2025, Rocky Brands, Inc. is fairly valued with a P/E ratio of 13 and has underperformed the S&P 500 over the past year and three years, compared to its peers like Weyco Group, Inc. at 11.25 and Superior Group of Cos., Inc. at 23.59.

As of 17 October 2025, the valuation grade for Rocky Brands, Inc. has moved from very attractive to fair. The company appears to be fairly valued based on its current metrics. Key ratios include a P/E ratio of 13, a Price to Book Value of 0.74, and an EV to EBITDA of 7.22, which suggest that the stock is trading at reasonable levels compared to its earnings and asset value.<BR><BR>In comparison to peers, Weyco Group, Inc. has a more attractive P/E ratio of 11.25, while Superior Group of Cos., Inc. is significantly higher at 23.59, indicating that Rocky Brands is positioned in the mid-range among its competitors. Notably, Rocky Brands has underperformed against the S&P 500 over the past year, with a return of -9.98% compared to the index's 14.08%, and over three years, it has gained 43.55% versus the S&P's 81.19%.

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iScoreScore
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Strong Sell
Sell
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Strong Buy

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Dashboard
1

Company's ability to service its debt is strong with a healthy EBIT to Interest (avg) ratio of 36.68

 
2

Weak Long Term Fundamental Strength with an average Return on Capital Employed (ROCE) of 10.12%

 
3

Positive results in Jun 25

4

With ROE of 5.83%, it has a very expensive valuation with a 0.74 Price to Book Value

5

High Institutional Holdings at 80.82%

6

Market Beating Performance

stock-summaryMojo Parameters
Mojo Parameters
Stock DNA
stock-summary
Industry

Footwear

stock-summary
Market cap

USD 222 Million (Micro Cap)

stock-summary
P/E

13.00

stock-summary
Industry P/E

NA

stock-summary
Dividend Yield

0.00%

stock-summary
Debt Equity

0.54

stock-summary
Return on Equity

7.79%

stock-summary
Price to Book

0.93

Revenue and Profits:
Net Sales:
106 Million
(Quarterly Results - Jun 2025)
Net Profit:
4 Million
stock-summaryTotal Returns
Total Returns (Price + Dividend) stock-summary
TimePeriod
Price Return
Dividend Return
Total Return
3 Months
0.1%
0%
0.1%
6 Months
25.26%
0%
25.26%
1 Year
30.58%
0%
30.58%
2 Years
1.14%
0%
1.14%
3 Years
2.74%
0%
2.74%
4 Years
-14.96%
0%
-14.96%
5 Years
-3.76%
0%
-3.76%

Rocky Brands, Inc. for the last several years.

Risk Adjusted Returns v/s stock-summary
stock-summaryNews & Corporate Actions
News
Announcements stock-summary
Icon
No announcement available
Corporate Actions stock-summary
Icon
No corporate action available
stock-summaryKey Factors
Quality key factors stock-summary
Factor
Value
Sales Growth (5y)
12.69%
EBIT Growth (5y)
13.53%
EBIT to Interest (avg)
36.68
Debt to EBITDA (avg)
3.65
Net Debt to Equity (avg)
0.55
Sales to Capital Employed (avg)
1.21
Tax Ratio
19.33%
Dividend Payout Ratio
40.73%
Pledged Shares
0
Institutional Holding
80.82%
ROCE (avg)
10.12%
ROE (avg)
10.19%
Valuation key factors
Factor
Value
P/E Ratio
13
Industry P/E
Price to Book Value
0.74
EV to EBIT
9.52
EV to EBITDA
7.22
EV to Capital Employed
0.83
EV to Sales
0.67
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
8.71%
ROE (Latest)
5.83%
Technicals key factors
Indicator
Weekly
Monthly
MACD
Mildly Bearish
Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bullish
Bullish
Moving Averages
Bullish (Daily)
KST
Mildly Bearish
Bearish
Dow Theory
Mildly Bearish
Mildly Bullish
OBV
No Trend
Bullish
stock-summary Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
stock-summaryShareholding
Shareholding Snapshot : Mar 2025stock-summary
Shareholding Compare (%holding) stock-summary
Majority shareholders

Domestic Funds

Domestic Funds

Held in 44 Schemes (46.93%)

Foreign Institutions

Held by 27 Foreign Institutions (3.59%)

Strategic Entities with highest holding

Highest Public shareholder

stock-summaryFinancial
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    "btn_text": "All Quarterly Results",
    "header": "Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQ",
    "rhs": [
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        "prefix": "Net Sales ",
        "suffix": "QoQ Growth in quarter ended Jun 2025 is -7.45% vs -10.93% in Mar 2025",
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        "prefix": "Consolidated Net Profit ",
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        "Mar'25",
        "Change(%)"
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          "val2": "114.10",
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          "val2": "11.10",
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          "field": "Interest",
          "val1": "2.50",
          "val2": "2.40",
          "chgp": "4.17%",
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          "chgp": "",
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        },
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          "field": "Consolidate Net Profit",
          "val1": "3.60",
          "val2": "4.90",
          "chgp": "-26.53%",
          "chgp_class": "negative"
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        "Dec'24",
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Quarterly Results Snapshot (Consolidated) - Jun'25 - QoQstock-summary
Jun'25
Mar'25
Change(%)
Net Sales
105.60
114.10
-7.45%
Operating Profit (PBDIT) excl Other Income
9.60
11.10
-13.51%
Interest
2.50
2.40
4.17%
Exceptional Items
0.00
0.00
Consolidate Net Profit
3.60
4.90
-26.53%
Operating Profit Margin (Excl OI)
67.70%
76.30%
-0.86%
USD in Million.
Direction Arrows
Net Sales

QoQ Growth in quarter ended Jun 2025 is -7.45% vs -10.93% in Mar 2025

Direction Arrows
Consolidated Net Profit

QoQ Growth in quarter ended Jun 2025 is -26.53% vs 2.08% in Mar 2025

Annual Results Snapshot (Consolidated) - Dec'24stock-summary
Dec'24
Dec'23
Change(%)
Net Sales
453.80
461.80
-1.73%
Operating Profit (PBDIT) excl Other Income
41.30
50.60
-18.38%
Interest
16.10
0.00
Exceptional Items
-1.10
-4.30
74.42%
Consolidate Net Profit
11.40
10.40
9.62%
Operating Profit Margin (Excl OI)
68.50%
85.90%
-1.74%
USD in Million.
Direction Arrows
Net Sales

YoY Growth in year ended Dec 2024 is -1.73% vs -24.97% in Dec 2023

Direction Arrows
Consolidated Net Profit

YoY Growth in year ended Dec 2024 is 9.62% vs -49.27% in Dec 2023

stock-summaryCompany CV
About Rocky Brands, Inc. stock-summary
stock-summary
Rocky Brands, Inc.
Footwear
Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh and the licensed brand Michelin. The Company operates its business through three segments: wholesale, retail and military. In its wholesale segment, the Company distributes its products through a range of distribution channels representing over 10,000 retail store locations in the United States and Canada, as well as in other international markets. Its wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants and uniform stores. In its retail segment, the Company sells its products directly to consumers through its consumer and business direct Websites and its Rocky outlet store. In its military segment, the Company sells footwear under the Rocky label to the United States military.
Company Coordinates stock-summary
Company Details
39 E Canal St , NELSONVILLE OH : 45764-1247
stock-summary
Tel: 1 614 75319511 203 6828200
stock-summary
Registrar Details