Purple Innovation, Inc.

How big is Purple Innovation, Inc.?

As of Jun 18, Purple Innovation, Inc. has a market capitalization of 77.30 million and reported net sales of 472.01 million with a net profit of -67.00 million over the latest four quarters. Shareholder's funds are 20.20 million, and total assets amount to 307.85 million.

As of Jun 18, Purple Innovation, Inc. has a market capitalization of 77.30 million, categorizing it as a Micro Cap company.<BR><BR>As of Jun 18, the company reported net sales of 472.01 million for the latest four quarters. During the same period, it recorded a net profit of -67.00 million.<BR><BR>As of Dec 24, the reporting period shows shareholder's funds of 20.20 million and total assets amounting to 307.85 million.

What does Purple Innovation, Inc. do?

Purple Innovation, Inc. is a comfort technology company specializing in mattresses and cushions within the Furniture and Home Furnishing industry. As of March 2025, it reported net sales of $104 million and a net loss of $19 million, with a market cap of $77.30 million.

Overview: <BR>Purple Innovation, Inc. is a comfort technology company that operates in the Furniture and Home Furnishing industry, specializing in a range of mattresses and cushions.<BR><BR>Financial Snapshot: <BR>Net Sales: 104 Million (Quarterly Results - Mar 2025) <BR>Net Profit: -19 Million (Quarterly Results - Mar 2025) <BR>Market cap: USD 77.30 Million (Micro Cap)<BR><BR>Key Metrics: <BR>P/E: NA (Loss Making) <BR>Industry P/E: NA <BR>Dividend Yield: 0.00% <BR>Debt Equity: 50.01 <BR>Return on Equity: -4,166.49% <BR>Price to Book: 57.69<BR><BR>Contact Details: <BR>Address: 4100 N. Chapel Ridge Rd, Suite 200, LEHI UT : 84043 <BR>Tel: 1 801 7562600 <BR>Website: https://purple.com/

Should I buy, sell or hold Purple Innovation, Inc.?

Who are in the management team of Purple Innovation, Inc.?

As of March 2022, the management team of Purple Innovation, Inc. includes Chairman Paul Zepf, CEO Joseph Megibow, Lead Independent Director Gary DiCamillo, and Independent Directors Dawn Zier, Pano Anthos, Adam Gray, and Claudia Hollingsworth. They oversee the company's strategic direction and operations.

As of March 2022, the management team of Purple Innovation, Inc. includes the following individuals:<BR><BR>- Mr. Paul Zepf, Chairman of the Board<BR>- Mr. Joseph Megibow, Chief Executive Officer and Director<BR>- Mr. Gary DiCamillo, Lead Independent Director<BR>- Ms. Dawn Zier, Director<BR>- Mr. Pano Anthos, Independent Director<BR>- Mr. Adam Gray, Independent Director<BR>- Ms. Claudia Hollingsworth, Independent Director<BR><BR>This team is responsible for overseeing the company's strategic direction and operations.

Is Purple Innovation, Inc. overvalued or undervalued?

As of May 10, 2022, Purple Innovation, Inc. is considered a risky investment due to its overvaluation and poor financial metrics, including a Price to Book Value of 62.50, an EV to EBITDA of -13.60, and a troubling ROCE of -66.14%, especially when compared to peers like Ethan Allen and Arhaus, and its significant underperformance with a 3-year return of -59.84% versus the S&P 500's 70.41%.

As of 10 May 2022, the valuation grade for Purple Innovation, Inc. has moved from fair to risky, indicating a deterioration in its financial standing. The company appears to be overvalued, given its significant negative ratios, including a Price to Book Value of 62.50 and an EV to EBITDA of -13.60. Additionally, the Return on Capital Employed (ROCE) stands at a troubling -66.14%, reflecting poor operational efficiency.<BR><BR>In comparison to peers, Purple Innovation's valuation metrics are concerning; for instance, Ethan Allen Interiors, Inc. has a P/E ratio of 28.41, while Arhaus, Inc. boasts a P/E of 22.58, both indicating a more favorable valuation. Furthermore, Purple's stock has underperformed over the long term, with a 3-year return of -59.84% compared to the S&P 500's 70.41% during the same period, reinforcing the notion that the stock is not a sound investment at its current price.

Is Purple Innovation, Inc. technically bullish or bearish?

As of September 8, 2025, Purple Innovation, Inc. shows a mildly bullish trend with bullish weekly MACD and moving averages, despite bearish weekly RSI and OBV, and has outperformed the S&P 500 year-to-date with a 43.59% return.

As of 8 September 2025, the technical trend for Purple Innovation, Inc. has changed from bullish to mildly bullish. The weekly MACD is bullish, while the monthly MACD is mildly bullish. The daily moving averages are bullish, and the Bollinger Bands indicate a bullish stance on the weekly and mildly bullish on the monthly. However, the weekly RSI is bearish, and the OBV shows a mildly bearish trend. Dow Theory indicates no trend in both weekly and monthly time frames.<BR><BR>In terms of performance, the stock has returned 4.67% over the past week compared to a 1.05% return for the S&P 500, and it has a year-to-date return of 43.59%, significantly outperforming the S&P 500's 12.22%. However, over longer periods, such as 3 years and 5 years, the stock has underperformed the benchmark. Overall, the current technical stance is mildly bullish, driven by the bullish signals from MACD and moving averages, despite some bearish indicators from RSI and OBV.