ScoreWhy is Purple Innovation, Inc. ?
1
With a Negative Book Value, the company has a Weak Long Term Fundamental Strength
- Low ability to service debt as the company has a high Debt to EBITDA ratio of -20.45 times
2
The company has declared Negative results for the last 5 consecutive quarters
- INTEREST(HY) At USD 16.56 MM has Grown at 79.13%
- RAW MATERIAL COST(Y) Grown by 6.88% (YoY)
- CASH AND EQV(HY) Lowest at USD 49.3 MM
3
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -69.11%, its profits have risen by 21.2%
4
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -69.11% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
Real-Time Research ReportHow much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Furniture, Home Furnishing)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Purple Innovation, Inc. for you?
High Risk, High Return
Absolute
Risk Adjusted
Volatility
Purple Innovation, Inc.
-74.86%
0.22
2194.13%
S&P 500
20.6%
1.55
13.08%
Quality
Management Risk
Growth
Capital StructureQuality key factors
Factor
Value
Sales Growth (5y)
-5.26%
EBIT Growth (5y)
-200.17%
EBIT to Interest (avg)
-9.24
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
50.01
Sales to Capital Employed (avg)
4.30
Tax Ratio
0.07%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
65.50%
ROCE (avg)
9.53%
ROE (avg)
10.69%
ValuationValuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
-2.75
EV to EBIT
-4.82
EV to EBITDA
-27.58
EV to Capital Employed
2.68
EV to Sales
0.35
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-55.69%
ROE (Latest)
Negative BV
TechnicalsTechnical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Mildly Bullish
Mildly Bullish
Dow Theory
No Trend
No Trend
OBV
Mildly Bullish
Mildly Bearish
Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned 
Financial Trend7What is working for the Company
OPERATING CASH FLOW(Y)
Highest at USD -3.13 MM
NET PROFIT(HY)
Higher at USD -34.21 MM
RAW MATERIAL COST(Y)
Fallen by -26.51% (YoY
-5What is not working for the Company
INTEREST(HY)
At USD 16.03 MM has Grown at 31.18%
CASH AND EQV(HY)
Lowest at USD 48.25 MM
Here's what is working for Purple Innovation, Inc.
Operating Cash Flow
Highest at USD -3.13 MM and Grown
In each year in the last three yearsMOJO Watch
The company has generated higher cash revenues from business operations
Operating Cash Flows (USD MM)
Net Profit
Higher at USD -34.21 MM
than preceding 12 month period ended Jun 2026MOJO Watch
In the half year the company has already crossed Net Profit of the previous twelve months
Net Profit (USD MM)
Raw Material Cost
Fallen by -26.51% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has improved; this may lead to a rise in profit margin
Raw Material Cost as a percentage of Sales
Here's what is not working for Purple Innovation, Inc.
Interest
At USD 16.03 MM has Grown at 31.18%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Cash and Eqv
Lowest at USD 48.25 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents
InfinHub Market Technologies FZ-LLC, Building-2, Unit 112, Dubai Internet City, Dubai, United Arab Emirates
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