Purple Innovation, Inc.

  • Market Cap: Micro Cap
  • Industry: Furniture, Home Furnishing
  • ISIN: US74640Y1064
USD
0.75
-0.04 (-4.97%)
  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-recommendationScore
Click here to find our call on this stock
Strong Sell
Sell
Hold
Buy
Strong Buy

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Comparison
Company
Score
Quality
Valuation
Financial
Technical
HNI Corp.
Leggett & Platt, Inc.
La-Z-Boy, Inc.
Ethan Allen Interiors, Inc.
Arhaus, Inc.
The Lovesac Co.
MasterBrand, Inc.
Helen of Troy Ltd.
Hooker Furnishings Corp.
Purple Innovation, Inc.
Sleep Number Corp.
Why is Purple Innovation, Inc. ?
1
With a Operating Losses, the company has a Weak Long Term Fundamental Strength
  • Low ability to service debt as the company has a high Debt to EBITDA ratio of -1.00 times
2
Negative results in Jun 25
  • ROCE(HY) Lowest at -331.75%
  • RAW MATERIAL COST(Y) Grown by 11.99% (YoY)
  • CASH AND EQV(HY) Lowest at USD 55.88 MM
3
Risky - Negative EBITDA
  • The stock is trading risky as compared to its average historical valuations
  • Over the past year, while the stock has generated a return of -19.33%, its profits have risen by 47.1%
4
Below par performance in long term as well as near term
  • Along with generating -19.33% returns in the last 1 year, the stock has also underperformed S&P 500 in the last 3 years, 1 year and 3 months
stock-recommendationReal-Time Research Report
Verdict Report
How much should you sell?
  1. All quantity irrespective of whether you are making profits or losses

(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Furniture, Home Furnishing)

When to re-enter? - We will constantly monitor the company and review our call based on new data

Is Purple Innovation, Inc. for you?

High Risk, Low Return

Absolute
Risk Adjusted
Volatility
Purple Innovation, Inc.
-21.45%
-0.34
90.16%
S&P 500
13.22%
0.61
20.17%
stock-recommendationQuality
stock-summaryManagement Risk
stock-summaryGrowth
stock-summaryCapital Structure
stock-recommendation
Quality grade scale :

Below Average, Average, Good, Excellent

Quality key factors
Factor
Value
Sales Growth (5y)
-2.90%
EBIT Growth (5y)
-214.80%
EBIT to Interest (avg)
-9.24
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
50.01
Sales to Capital Employed (avg)
4.05
Tax Ratio
0.07%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
81.89%
ROCE (avg)
9.53%
ROE (avg)
10.69%
stock-recommendationValuation
Valuation Scorecard stock-summary
stock-recommendation
Valuation grade scale :

Very Risky, Risky, Very Expensive, Expensive, Fair, Attractive, Very Attractive

Valuation Key Factors stock-summary
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
62.50
EV to EBIT
-3.33
EV to EBITDA
-13.60
EV to Capital Employed
2.21
EV to Sales
0.32
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-66.14%
ROE (Latest)
-4166.49%
stock-recommendationTechnicals
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Bearish
Mildly Bullish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bullish
No Trend
stock-recommendation Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
Technical Movement
stock-recommendationFinancial Trend
Financial Trend Scorecard stock-summary
stock-recommendation
Financial Trend scale:

Very Negative, Negative, Flat, Positive, Very Positive, Outstanding

4What is working for the Company
NET PROFIT(HY)

Higher at USD -34.73 MM

DEBT-EQUITY RATIO (HY)

Lowest at -1,030.86 %

-20What is not working for the Company
ROCE(HY)

Lowest at -331.75%

RAW MATERIAL COST(Y)

Grown by 11.99% (YoY

CASH AND EQV(HY)

Lowest at USD 55.88 MM

INTEREST(Q)

Highest at USD 7.46 MM

NET PROFIT(Q)

Lowest at USD -17.51 MM

Here's what is working for Purple Innovation, Inc.
Debt-Equity Ratio
Lowest at -1,030.86 %
in the last five Semi-Annual periods
MOJO Watch
The company has been reducing its borrowing as compared to equity capital

Debt-Equity Ratio

Here's what is not working for Purple Innovation, Inc.
Net Profit
At USD -17.51 MM has Fallen at -564.97%
Year on Year (YoY)
MOJO Watch
Near term Net Profit trend is very negative

Net Profit (USD MM)

Interest
At USD 7.46 MM has Grown at 56.53%
period on period (QoQ)
MOJO Watch
Rising interest cost signifies increased borrowings

Interest Paid (USD MM)

Interest
Highest at USD 7.46 MM
in the last five periods and Increased by 56.53% (QoQ)
MOJO Watch
Rising interest cost signifies increased borrowings

Interest Paid (USD MM)

Net Profit
Lowest at USD -17.51 MM
in the last five periods
MOJO Watch
Near term Net Profit trend is negative

Net Profit (USD MM)

Cash and Eqv
Lowest at USD 55.88 MM
in the last six Semi-Annual periods
MOJO Watch
Short Term liquidity is deteriorating

Cash and Cash Equivalents

Raw Material Cost
Grown by 11.99% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin

Raw Material Cost as a percentage of Sales