Why is Purple Innovation, Inc. ?
1
With a Operating Losses, the company has a Weak Long Term Fundamental Strength
- Low ability to service debt as the company has a high Debt to EBITDA ratio of -1.00 times
2
Negative results in Jun 25
- ROCE(HY) Lowest at -331.75%
- RAW MATERIAL COST(Y) Grown by 11.99% (YoY)
- CASH AND EQV(HY) Lowest at USD 55.88 MM
3
Risky - Negative EBITDA
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -19.33%, its profits have risen by 47.1%
4
Below par performance in long term as well as near term
- Along with generating -19.33% returns in the last 1 year, the stock has also underperformed S&P 500 in the last 3 years, 1 year and 3 months
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Furniture, Home Furnishing)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Purple Innovation, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Purple Innovation, Inc.
-21.45%
-0.34
90.16%
S&P 500
13.22%
0.61
20.17%
Quality key factors
Factor
Value
Sales Growth (5y)
-2.90%
EBIT Growth (5y)
-214.80%
EBIT to Interest (avg)
-9.24
Debt to EBITDA (avg)
Negative Net Debt
Net Debt to Equity (avg)
50.01
Sales to Capital Employed (avg)
4.05
Tax Ratio
0.07%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
81.89%
ROCE (avg)
9.53%
ROE (avg)
10.69%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
62.50
EV to EBIT
-3.33
EV to EBITDA
-13.60
EV to Capital Employed
2.21
EV to Sales
0.32
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-66.14%
ROE (Latest)
-4166.49%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Mildly Bullish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Mildly Bullish (Daily)
KST
Bearish
Mildly Bullish
Dow Theory
Mildly Bearish
Mildly Bearish
OBV
Mildly Bullish
No Trend
Technical Movement
4What is working for the Company
NET PROFIT(HY)
Higher at USD -34.73 MM
DEBT-EQUITY RATIO
(HY)
Lowest at -1,030.86 %
-20What is not working for the Company
ROCE(HY)
Lowest at -331.75%
RAW MATERIAL COST(Y)
Grown by 11.99% (YoY
CASH AND EQV(HY)
Lowest at USD 55.88 MM
INTEREST(Q)
Highest at USD 7.46 MM
NET PROFIT(Q)
Lowest at USD -17.51 MM
Here's what is working for Purple Innovation, Inc.
Debt-Equity Ratio
Lowest at -1,030.86 %
in the last five Semi-Annual periodsMOJO Watch
The company has been reducing its borrowing as compared to equity capital
Debt-Equity Ratio
Here's what is not working for Purple Innovation, Inc.
Net Profit
At USD -17.51 MM has Fallen at -564.97%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (USD MM)
Interest
At USD 7.46 MM has Grown at 56.53%
period on period (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Interest
Highest at USD 7.46 MM
in the last five periods and Increased by 56.53% (QoQ)MOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Net Profit
Lowest at USD -17.51 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (USD MM)
Cash and Eqv
Lowest at USD 55.88 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents
Raw Material Cost
Grown by 11.99% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






