Purple Innovation, Inc.

  • Market Cap: Micro Cap
  • Industry: Furniture, Home Furnishing
  • ISIN: US74640Y1064
USD
0.75
-0.04 (-4.97%)
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    "sid": 1241521,
    "name": "Purple Innovation, Inc.",
    "stock_name": "Purple Innovation, Inc.",
    "full_name": "Purple Innovation, Inc.",
    "name_url": "stocks-analysis/purple-innovation-inc",
    "exchange": 210,
    "exchangecode": "NAS",
    "country_id": 2,
    "currency": "USD",
    "cmp": "0.75",
    "chg": -0.04,
    "chgp": "-4.97%",
    "dir": -1,
    "prev_price": "0.79",
    "mcapval": "118.17",
    "mcap": "Micro Cap",
    "scripcode": "",
    "symbol": "",
    "ind_name": "Furniture, Home Furnishing",
    "ind_code": 1420,
    "indexname": "S&P 500",
    "isin": "US74640Y1064",
    "curr_date": "Dec 04",
    "curr_time": "",
    "bse_nse_vol": "479.84 k",
    "exc_status": "Active",
    "traded_date": "Dec 04, 2025",
    "traded_date_str": "2025 12 04",
    "score": "",
    "scoreText": "",
    "Live": 0,
    "market_time": 0,
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  "news": {
    "results": [
      {
        "title": "Is Purple Innovation, Inc. technically bullish or bearish?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/is-purple-innovation-inc-technically-bullish-or-bearish-3547850",
        "imagepath": "",
        "date": "2025-09-20 20:04:26",
        "description": "As of 8 September 2025, the technical trend for Purple Innovation, Inc. has changed from bullish to mildly bullish. The weekly MACD is bullish, while the monthly MACD is mildly bullish. The daily moving averages are bullish, and the Bollinger Bands indicate a bullish stance on the weekly and mildly bullish on the monthly. However, the weekly RSI is bearish, and the OBV shows a mildly bearish trend. Dow Theory indicates no trend in both weekly and monthly time frames.\n\nIn terms of performance, the stock has returned 4.67% over the past week compared to a 1.05% return for the S&P 500, and it has a year-to-date return of 43.59%, significantly outperforming the S&P 500's 12.22%. However, over longer periods, such as 3 years and 5 years, the stock has underperformed the benchmark. Overall, the current technical stance is mildly bullish, driven by the bullish signals from MACD and moving averages, despite some be..."
      },
      {
        "title": "Is Purple Innovation, Inc. overvalued or undervalued?",
        "link": "https://www.marketsmojo.com/news/stocks-in-action/is-purple-innovation-inc-overvalued-or-undervalued-3544090",
        "imagepath": "",
        "date": "2025-09-20 18:37:27",
        "description": "As of 10 May 2022, the valuation grade for Purple Innovation, Inc. has moved from fair to risky, indicating a deterioration in its financial standing. The company appears to be overvalued, given its significant negative ratios, including a Price to Book Value of 62.50 and an EV to EBITDA of -13.60. Additionally, the Return on Capital Employed (ROCE) stands at a troubling -66.14%, reflecting poor operational efficiency.\n\nIn comparison to peers, Purple Innovation's valuation metrics are concerning; for instance, Ethan Allen Interiors, Inc. has a P/E ratio of 28.41, while Arhaus, Inc. boasts a P/E of 22.58, both indicating a more favorable valuation. Furthermore, Purple's stock has underperformed over the long term, with a 3-year return of -59.84% compared to the S&P 500's 70.41% during the same period, reinforcing the notion that the stock is not a sound investment at its current price...."
      }
    ],
    "total": 7,
    "sid": "1241521",
    "stock_news_url": "https://www.marketsmojo.com/news/purple-innovation-inc-1241521"
  },
  "announcements": "",
  "corporate_actions": {
    "msg": "No corporate action Found"
  }
}
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