Harley-Davidson Stock Plummets to New 52-Week Low at $17.93

Harley-Davidson, Inc. has reached a new 52-week low, trading at USD 17.93 as of February 27, 2026. This marks a significant decline for the small-cap automobile manufacturer, which has seen its stock price drop by 47.34% over the past year, contrasting sharply with the S&P 500's performance of 17.36% during the same period. The company's market capitalization stands at USD 2,689 million, with a price-to-earnings (P/E) ratio of 15.00. Harley-Davidson's dividend yield is notably high at 284.59%, although its return on equity is reported at 10.39%. The stock's price-to-book ratio is 0.85, indicating it is trading at a discount compared to historical valuations within its industry. Despite a peak price of USD 31.25 over the past year, Harley-Davidson has faced challenges, including a decline in net sales and operating profit over the last five years. The company has also underperformed against the S&P 500 consistently for the past three years, with profits falling by 44.5% in the last year alone.