Harley-Davidson Stock Plummets to New 52-Week Low at $17.11

Harley-Davidson, Inc. has reached a new 52-week low, trading at USD 17.11 on March 2, 2026. This marks a significant decline for the small-cap automobile manufacturer, which has seen its stock price drop by 48.01% over the past year, contrasting sharply with the S&P 500's performance of 17.36% during the same period. The company's market capitalization stands at USD 2,689 million, and it currently has a price-to-earnings (P/E) ratio of 15.00. Harley-Davidson's dividend yield is notably high at 284.59%, reflecting its commitment to returning value to shareholders despite recent challenges. The company's return on equity is reported at 10.39%, while its price-to-book ratio is 0.85, indicating a potential undervaluation relative to its assets. Over the last five years, Harley-Davidson has faced declining net sales, with an annual growth rate of -0.15%, and a significant drop in operating profit by 30.27%. The stock's performance has consistently lagged behind the S&P 500, with a return of -32.84% in the last year alone. As the company navigates these trends, its financial metrics suggest a complex landscape ahead.