Harley-Davidson Stock Plummets to New 52-Week Low at $18.66

Harley-Davidson, Inc. has reached a new 52-week low, trading at USD 18.66 on February 25, 2026. This marks a significant decline for the small-cap automobile manufacturer, which has seen its stock price drop by 45.35% over the past year, contrasting sharply with the S&P 500's performance of 12.95% during the same period. The company's market capitalization stands at USD 2,689 million, and it currently has a price-to-earnings (P/E) ratio of 15.00. Despite a high dividend yield of 284.59%, Harley-Davidson has faced challenges in long-term growth, with net sales declining at an annual rate of 0.15% and operating profit decreasing by 30.27% over the last five years. Financial metrics indicate a return on equity of 10.39% and a price-to-book ratio of 0.85, suggesting that the stock is trading at a discount compared to its peers. However, the company has consistently underperformed against the S&P 500, generating returns of -32.84% in the last year alone. As Harley-Davidson navigates these financial dynamics, its recent price movement reflects ongoing market pressures.