Harley-Davidson Stock Plummets to New 52-Week Low at $18.30

Harley-Davidson, Inc. has reached a new 52-week low, trading at USD 18.30 on February 26, 2026. This marks a significant decline for the small-cap automobile manufacturer, which has seen its stock price drop by 46.2% over the past year, contrasting sharply with the S&P 500's performance of 12.95% during the same period. The company's market capitalization stands at USD 2,689 million, with a price-to-earnings (P/E) ratio of 15.00. Harley-Davidson's dividend yield is notably high at 284.59%, reflecting its commitment to returning value to shareholders despite recent challenges. The firm has reported a negative annual growth rate in net sales of -0.15% and a substantial decline in operating profit of -30.27% over the last five years. Financial metrics indicate a return on equity of 10.39% and a price-to-book ratio of 0.85, suggesting that the stock is trading at a discount compared to historical valuations. However, the company has faced consistent underperformance against market benchmarks, with a return of -32.84% in the last year alone.