Harley-Davidson Stock Plummets to New 52-Week Low at $19.01

Harley-Davidson, Inc. has reached a new 52-week low, trading at USD 19.01 as of February 23, 2026. This marks a significant decline for the small-cap automobile manufacturer, which has seen its stock price drop by 43.33% over the past year, contrasting sharply with the S&P 500's performance of 12.95% during the same period. The company's market capitalization stands at USD 2,689 million, and it currently has a price-to-earnings (P/E) ratio of 15.00. Harley-Davidson's dividend yield is notably high at 284.59%, reflecting its commitment to returning value to shareholders despite recent challenges. The company has reported a negative annual growth rate in net sales of -0.15% and a significant decline in operating profit of -30.27% over the last five years. Additionally, Harley-Davidson's return on equity is 10.39%, and its price-to-book ratio is 0.85, indicating a potentially attractive valuation relative to its peers. However, the stock has consistently underperformed against the S&P 500 over the last three years, raising questions about its long-term growth prospects.