Stock Price Movement and Market Context
On 20 Jan 2026, Super Sales India Ltd’s share price hit an intraday low of Rs.635, representing a 5.55% drop during the trading session. The stock has been on a losing streak for three consecutive days, accumulating a decline of 7.23% over this period. This recent fall has pushed the stock below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a persistent bearish momentum.
In comparison, the Sensex opened flat but subsequently fell sharply by 1,046.39 points, or 1.3%, closing at 82,160.99. Despite this decline, the Sensex remains 4.87% below its 52-week high of 86,159.02. The index has experienced a three-week consecutive fall, losing 4.2% in that span. While the Sensex trades below its 50-day moving average, the 50DMA remains above the 200DMA, indicating mixed technical signals at the broader market level.
Super Sales India Ltd’s performance over the past year starkly contrasts with the broader market. The stock has delivered a negative return of 41.85%, whereas the Sensex has gained 6.60% over the same period. The stock’s 52-week high was Rs.1,139, underscoring the extent of the recent decline.
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Financial Performance and Profitability Metrics
Super Sales India Ltd’s financial indicators reveal challenges in generating robust returns. The company’s average Return on Capital Employed (ROCE) stands at 5.79%, a figure that indicates modest profitability relative to the capital invested. This low ROCE suggests limited efficiency in deploying equity and debt to generate earnings.
Over the last five years, the company’s net sales have grown at an annualised rate of 12.73%, while operating profit has increased by 11.17% annually. These growth rates, while positive, are relatively subdued within the Garments & Apparels sector, which often sees more dynamic expansion.
In terms of recent profitability, the company reported encouraging quarterly results in September 2025. Profit Before Tax excluding other income (PBT LESS OI) reached Rs.2.91 crores, reflecting a growth of 219.1% compared to the previous four-quarter average. Net Profit After Tax (PAT) surged to Rs.4.06 crores, an increase of 1692.2% over the same period. Additionally, the operating profit to interest ratio for the quarter was a healthy 5.29 times, indicating strong coverage of interest expenses.
Valuation and Debt Profile
The stock’s valuation metrics present a mixed picture. With a ROCE of 0.5 and an enterprise value to capital employed ratio of 0.4, Super Sales India Ltd is trading at a discount relative to its peers’ historical averages. This valuation reflects the market’s cautious stance given the company’s recent performance and outlook.
On the balance sheet front, the company maintains a conservative capital structure with an average debt-to-equity ratio of 0.09 times. This low leverage reduces financial risk and interest burden, which is a positive aspect amid the current market conditions.
Comparative Performance and Market Standing
Super Sales India Ltd’s stock has underperformed not only the Sensex but also the BSE500 index over multiple timeframes, including the last three years, one year, and three months. This consistent underperformance has contributed to the downgrade of its Mojo Grade from Hold to Sell as of 7 Jan 2026, with a current Mojo Score of 46.0. The company’s market capitalisation grade stands at 4, reflecting its mid-tier size within the sector.
The majority shareholding remains with the promoters, indicating stable ownership but also concentrated control.
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Summary of Key Concerns
The stock’s decline to Rs.635, its lowest level in 52 weeks, is underpinned by several factors. The subdued profitability as reflected in the low ROCE, modest long-term sales and operating profit growth, and consistent underperformance relative to market benchmarks have weighed on investor sentiment. Despite a low debt burden and some positive quarterly profit growth, the overall financial profile has not been sufficient to arrest the stock’s downward trajectory.
Furthermore, the stock’s trading below all major moving averages signals continued pressure from a technical perspective. The broader market’s recent weakness has also contributed to the challenging environment for the stock, although the Sensex remains relatively close to its 52-week high.
Conclusion
Super Sales India Ltd’s fall to a 52-week low of Rs.635 highlights the ongoing difficulties faced by the company in delivering sustained growth and profitability. While certain quarterly results have shown improvement, the overall financial and market performance metrics indicate a cautious stance by the market. The stock’s valuation discount and low leverage provide some stability, but the prevailing trend remains subdued as reflected in the recent price action and rating downgrade.
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