Recent Price Movement and Market Context
On 21 Jan 2026, Super Sales India Ltd recorded an intraday low of Rs.620, down 2.12% from its previous close, while also hitting an intraday high of Rs.662.9, representing a 4.65% rise during the session. Despite this volatility, the stock closed lower, extending its losing streak to four consecutive days. Over this period, the stock has declined by 10.65%, underperforming the Textile sector, which itself fell by 2.26% on the day.
The stock’s current price is well below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained downward momentum. This technical weakness is compounded by the broader market environment, where the Sensex opened 385.82 points lower and is trading at 81,768.08, down 0.5%. The Sensex has also been on a three-week losing streak, shedding 4.66% in that period.
Notably, the NIFTY MEDIA index also hit a new 52-week low today, indicating sectoral pressures that may be influencing investor sentiment across related industries.
Long-Term Performance and Valuation Metrics
Super Sales India Ltd’s one-year performance has been notably weak, with the stock losing 42.05% compared to the Sensex’s positive return of 7.83% over the same period. The stock’s 52-week high was Rs.1,139, highlighting the extent of the decline from its peak.
From a valuation perspective, the company’s Return on Capital Employed (ROCE) stands at a modest 5.79%, reflecting limited profitability relative to the capital invested. This figure is a key factor in the company’s current Mojo Grade of Sell, downgraded from Hold on 7 Jan 2026. The Mojo Score is 46.0, indicating below-average financial health and operational efficiency.
Despite the subdued profitability, the company maintains a low average Debt to Equity ratio of 0.09 times, suggesting a conservative capital structure with limited leverage risk.
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Financial Trends and Profitability Analysis
Over the past five years, Super Sales India Ltd has experienced moderate growth in net sales at an annual rate of 12.73%, while operating profit has increased at 11.17% annually. However, these growth rates have not translated into strong returns for shareholders, as evidenced by the stock’s underperformance relative to the BSE500 index over one, three years, and the last three months.
Profitability metrics have also shown deterioration. Over the past year, profits have declined by 62.5%, a significant contraction that has weighed heavily on the stock price. The company’s Profit Before Tax excluding other income (PBT LESS OI) for the quarter ending September 2025 was Rs.2.91 crore, representing a growth of 219.1% compared to the previous four-quarter average. Similarly, Profit After Tax (PAT) for the same period surged by 1692.2% to Rs.4.06 crore, indicating some improvement in quarterly earnings.
Operating profit to interest coverage ratio for the quarter was at a robust 5.29 times, the highest recorded, suggesting the company’s ability to service interest expenses remains strong despite earnings volatility.
Valuation and Market Capitalisation
The company’s valuation metrics indicate a very attractive enterprise value to capital employed ratio of 0.4, reflecting a discount relative to peers’ historical averages. This valuation is consistent with the company’s low ROCE of 0.5%, signalling subdued capital efficiency but also potential value for investors seeking lower-priced stocks within the Garments & Apparels sector.
Super Sales India Ltd holds a Market Cap Grade of 4, indicating a mid-tier market capitalisation relative to its sector peers. The majority shareholding remains with promoters, providing a stable ownership structure.
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Sectoral and Broader Market Influences
The Garments & Apparels sector, in which Super Sales India Ltd operates, has faced headwinds in recent months, with the Textile sector index declining by 2.26% on the day of the stock’s new low. This sectoral weakness is compounded by the broader market’s cautious stance, as the Sensex trades below its 50-day moving average, despite the 50DMA remaining above the 200DMA, indicating mixed technical signals.
Super Sales India Ltd’s underperformance relative to the Sensex and sector peers highlights the challenges faced by the company in maintaining investor confidence and market momentum.
Summary of Key Metrics
To summarise, Super Sales India Ltd’s stock has declined to Rs.620, its lowest level in 52 weeks, following a sustained period of price weakness. The stock’s performance over the past year has been negative at -42.05%, with profitability metrics showing significant contraction. Despite some positive quarterly earnings growth and a conservative debt profile, the company’s low ROCE and subdued long-term growth rates have contributed to its current market standing.
These factors, combined with sectoral pressures and broader market trends, have culminated in the stock’s recent decline and downgrade to a Sell rating by MarketsMOJO as of 7 Jan 2026.
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