Recent Price Movement and Market Context
On 21 Jan 2026, Super Sales India Ltd recorded an intraday low of Rs.620, down 2.12% from its previous close, while also touching an intraday high of Rs.662.9, representing a 4.65% rise during the session. Despite this intraday volatility, the stock closed lower, continuing a four-day losing streak that has resulted in a cumulative return decline of -10.65% over this period. The day’s performance saw the stock outperform its sector by 1.7%, even as the broader Textile sector declined by -2.26%.
The stock is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained downward momentum. This technical positioning underscores the challenges faced by the stock in regaining upward traction.
Meanwhile, the broader market environment has been subdued. The Sensex opened 385.82 points lower and was trading at 81,768.08, down 0.5% on the day. The index has experienced a three-week consecutive decline, losing 4.66% in that span. Notably, the Sensex is trading below its 50-day moving average, although the 50DMA remains above the 200DMA, indicating mixed medium-term signals. Additionally, the NIFTY MEDIA index also hit a new 52-week low today, reflecting sectoral pressures.
Long-Term Performance and Valuation Metrics
Over the past year, Super Sales India Ltd has delivered a total return of -42.05%, significantly underperforming the Sensex, which posted a positive return of 7.83% in the same period. The stock’s 52-week high was Rs.1,139, highlighting the extent of the decline from its peak.
From a valuation perspective, the company exhibits a very attractive valuation metric with an Enterprise Value to Capital Employed ratio of 0.4, which is below the average historical valuations of its peers. This low valuation is reflective of the market’s cautious stance on the company’s growth prospects and profitability metrics.
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Financial Performance and Profitability Analysis
The company’s financial metrics reveal a mixed picture. Super Sales India Ltd has demonstrated modest growth in net sales, with an annualised rate of 12.73% over the last five years. Operating profit has grown at a slightly lower annual rate of 11.17% during the same period. However, these growth rates have not translated into strong profitability, as reflected in the company’s Return on Capital Employed (ROCE), which stands at a low 5.79%. This figure indicates limited efficiency in generating profits from the capital invested in the business.
Despite the subdued profitability, the company maintains a conservative capital structure, with an average Debt to Equity ratio of just 0.09 times, suggesting low leverage and limited financial risk from debt obligations.
Quarterly results from September 2025 showed some positive developments. Profit Before Tax excluding other income (PBT LESS OI) reached Rs.2.91 crores, growing by 219.1% compared to the previous four-quarter average. Profit After Tax (PAT) for the quarter was Rs.4.06 crores, an increase of 1692.2% relative to the prior four-quarter average. The operating profit to interest coverage ratio also improved to 5.29 times, the highest recorded, indicating better interest servicing capability in the short term.
Comparative Performance and Market Sentiment
Super Sales India Ltd’s performance has been below par not only in the recent year but also over longer periods. The stock has underperformed the BSE500 index over the last three years, one year, and three months. This consistent underperformance has contributed to the downgrade of its Mojo Grade from Hold to Sell as of 7 Jan 2026, with a current Mojo Score of 46.0, reflecting cautious market sentiment.
The company’s promoter group remains the majority shareholder, maintaining control over strategic decisions and corporate governance.
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Summary of Key Concerns
The stock’s decline to Rs.620, its lowest level in 52 weeks, is a reflection of several factors. The prolonged downtrend over the past year, with a total return loss exceeding 40%, highlights challenges in sustaining growth and profitability. The low ROCE and modest operating profit growth rates suggest limited capital efficiency and subdued earnings power. Despite some recent quarterly improvements in profitability metrics, the overall financial performance remains underwhelming compared to sector peers.
Trading below all major moving averages and underperforming the broader market indices, the stock’s technical and fundamental indicators currently signal a cautious outlook. The company’s low leverage provides some financial stability, but this has not translated into stronger market performance.
Investors and market participants will continue to monitor the company’s financial results and sector developments closely as the stock navigates this challenging phase.
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