Why is Add-Shop E-Reta. falling/rising?

As of 29-Oct, Add-Shop E-Retail Ltd's stock price is currently at 9.31, reflecting an increase of 0.64 or 7.38%. The stock has been gaining momentum, having outperformed its sector by 6.38% today and achieving a consecutive gain over the last two days with a total return of 9.79% during this period. Additionally, the stock's performance over the past week shows a positive return of 5.44%, although it has underperformed over the past month and year-to-date, with declines of 1.90% and 38.99%, respectively. The rising investor participation, indicated by a 23.43% increase in delivery volume compared to the 5-day average, suggests growing interest in the stock, contributing to its recent upward movement. There is no information available regarding positive or negative factors that could further clarify the stock's performance.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 0.68% over the past week, Add-Shop E-Retail Ltd's short-term performance has significantly outperformed the index. However, the stock's longer-term performance remains concerning, as it has declined by 38.99% year-to-date, while the Sensex has increased by 8.78% during the same period. This contrast highlights the stock's volatility and the challenges it faces in the broader market, despite its recent positive momentum.