Why is Aditya Consumer falling/rising?

As of 22-Jul, Aditya Consumer Marketing Ltd's stock price is currently at 48.69, reflecting a decrease of 0.99, or 1.99%. The stock has underperformed its sector by 2.2% today, and while it is higher than the 100-day moving average, it remains below the 5-day, 20-day, 50-day, and 200-day moving averages. Over the past week, the stock has seen a decline of 3.60%, and it has dropped 7.96% over the past month. Year-to-date, the stock is down 27.60%, contrasting sharply with the Sensex, which has gained 5.18%. Notably, there has been a rise in investor participation, with delivery volume increasing by 87.5% against the 5-day average, indicating some interest despite the price decline. There are no positive or negative factors available to further explain the stock's recent movement.
In the broader market context, Aditya Consumer's short-term performance has been significantly weaker than the benchmark, as evidenced by its 1-week decline of 3.60% compared to the Sensex's modest drop of 0.47%. This underperformance is further highlighted by the stock's year-to-date decline of 27.60% against the Sensex's positive return of 5.18%. Overall, the stock's recent price movement appears to be influenced by a combination of its underperformance relative to the sector and benchmark, despite some increased trading activity.