Why is Aditya Consumer falling/rising?

As of 25-Sep, Aditya Consumer Marketing Ltd's stock price is currently at 53.59, reflecting a decrease of 0.26, or 0.48%. The stock has shown a positive performance over the past week and month, with returns of 3.06% and 6.12%, respectively, while it has underperformed year-to-date and over the past year, with declines of 20.31% and 25.50%. Today's trading activity indicates erratic patterns, as the stock did not trade on three out of the last twenty days. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 54.55% compared to the five-day average. The stock is currently trading above its 5-day, 20-day, 50-day, and 100-day moving averages but remains below its 200-day moving average, suggesting mixed signals regarding its short-term performance.
In the broader market context, Aditya Consumer has outperformed the sector by 1% today, which is a positive sign amidst a challenging environment. However, the benchmark index, Sensex, has experienced a decline of 2.23% over the past week, indicating a tougher market backdrop. While the stock has shown strong returns over the longer term, such as a 25.36% increase over three years and an impressive 398.05% rise over five years, its recent performance has been overshadowed by significant year-to-date and one-year losses. Overall, the combination of declining investor participation and the erratic trading pattern may contribute to the stock's current downward movement despite its recent outperformance against the sector.