Why is Aditya Consumer falling/rising?

As of 10-Nov, Aditya Consumer Marketing Ltd is experiencing a decline in its stock price, currently at Rs 42.01, which represents a decrease of 7.99 (-15.98%). The stock has underperformed significantly today, opening with a loss of 15.98% and touching an intraday low of Rs 42.01. Over the past week, the stock has fallen by 15.98%, and its performance over the last month shows a decline of 21.61%. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. There is no information available regarding positive or negative factors that could influence the stock's recent movement.
In the broader market context, the stock's performance contrasts sharply with the Sensex, which has only decreased by 0.53% over the past week. This significant underperformance highlights the stock's struggles relative to the benchmark. Year-to-date, Aditya Consumer has declined by 37.53%, while the Sensex has gained 6.91%, further illustrating the stock's challenges in the current market environment. The erratic trading pattern, with the stock not trading on three out of the last twenty days, may also contribute to its volatility and lack of investor confidence.