Why is Aditya Consumer falling/rising?

As of 20-Aug, Aditya Consumer Marketing Ltd's stock price is rising, currently at Rs 49.58, reflecting an increase of Rs 1.43 or 2.97%. The stock has shown a strong performance today, outperforming its sector by 1.31% and opening with a gain of 2.97%. It reached an intraday high of Rs 49.58 and has maintained this price throughout the trading session. Additionally, the stock's delivery volume increased by 36.36% compared to the 5-day average, indicating rising investor participation. However, it is important to note that the Positive and Negative Dashboard data is unavailable, which limits a comprehensive understanding of the factors influencing the stock's movement.
In the broader market context, Aditya Consumer's short-term return over the past week is significantly higher than the benchmark Sensex, with a return of +16.77% compared to the Sensex's +1.64%. This suggests that the stock is experiencing a strong upward momentum relative to the overall market. However, looking at the year-to-date performance, the stock is down by 26.28%, while the Sensex has gained 4.76%, indicating that despite the recent rise, the stock has struggled over a longer period.