Why is Aditya Consumer falling/rising?

As of 25-Jul, Aditya Consumer Marketing Ltd's stock price is currently at 47.72, reflecting a decrease of 0.97, or 1.99%. The stock has underperformed its sector today by 1.39%, and it has shown erratic trading patterns, not trading on one day out of the last 20. Additionally, the delivery volume has significantly dropped by 50% compared to the 5-day average, indicating a decline in investor participation. Over the past week, the stock has decreased by 3.95%, and it has experienced a substantial decline of 29.04% year-to-date, while its performance over the past month shows a drop of 17.77%. The stock is currently trading higher than its 100-day moving average but lower than its 5-day, 20-day, 50-day, and 200-day moving averages.
In the broader market context, the Sensex has only declined by 0.36% over the past week and has gained 4.25% year-to-date, contrasting sharply with Aditya Consumer's significant losses. This indicates that while the overall market has been relatively stable or positive, Aditya Consumer has struggled considerably. The stock's performance over the past year shows a decline of 38.62%, while the Sensex has only increased by 1.78%, further highlighting the stock's underperformance in comparison to the benchmark. Overall, the combination of falling investor participation, poor short-term returns, and the stock's inability to keep pace with the broader market are contributing factors to its current decline.