Why is Aditya Consumer falling/rising?

As of 29-Jul, Aditya Consumer Marketing Ltd's stock price is currently at 46.77, reflecting a decrease of 0.95, or 1.99%. The stock has underperformed its sector by 3% today and has shown erratic trading patterns, not trading on 2 out of the last 20 days. In terms of performance, the stock has seen a significant decline over various periods, with a 1-month drop of 16.11% and a year-to-date decrease of 30.45%. Although the stock is trading higher than its 100-day moving average, it remains lower than the 5-day, 20-day, 50-day, and 200-day moving averages. Notably, there has been a rise in investor participation, with delivery volume increasing by 87.5% against the 5-day average, indicating some interest despite the overall decline.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a 1-week return of -3.94% compared to the Sensex's -1.03%. This underperformance is further highlighted by the stock's year-over-year decline of 50.28%, while the Sensex has remained nearly flat at -0.02%. The liquidity of the stock appears adequate for trading, as it is based on 2% of the 5-day average traded value. However, the absence of specific positive or negative factors limits a comprehensive understanding of the stock's recent movements.