Why is Aditya Consumer falling/rising?

As of 30-Jul, Aditya Consumer Marketing Ltd's stock price is currently at 45.85, reflecting a decrease of 0.92, or 1.97%. The stock has been underperforming, having lost 3.92% over the last two days, and it has not traded on 2 out of the last 20 days, indicating erratic trading behavior. In terms of returns, the stock has declined significantly, with a 1-week drop of 5.83% and a 1-month decline of 17.76%. Year-to-date, the stock is down 31.82%, and over the past year, it has fallen by 48.68%. The stock is currently trading above its 100-day moving average but below its 5-day, 20-day, 50-day, and 200-day moving averages, which suggests a bearish trend. There is no information available regarding positive or negative factors affecting the stock.
Broader Market Context: In comparison to the benchmark Sensex, which has seen a slight increase of 4.28% year-to-date, Aditya Consumer's performance has been notably poor, highlighting a significant divergence in performance. The stock has underperformed the sector by 8.57% today, while the retailing sector has gained 6.45%. This stark contrast in performance, alongside the broader market's relatively stable returns, suggests that Aditya Consumer is facing specific challenges that are impacting its stock price negatively, contributing to its recent decline.