Why is Aditya Consumer falling/rising?

As of 01-Aug, Aditya Consumer Marketing Ltd is experiencing a decline in its stock price, currently at 44.95, which represents a decrease of 0.9 or 1.96%. The stock has underperformed its sector by 0.36% today and has shown erratic trading patterns, not trading on 2 out of the last 20 days. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 5.80%, and it has seen a significant drop of 19.37% over the past month. Year-to-date, the stock is down 33.16%, while its performance over the past year shows a decline of 44.51%. However, there has been a notable increase in investor participation, with delivery volume rising by 750% against the 5-day average.
In the broader market context, the Sensex has decreased by only 1.06% over the past week and 3.70% over the past month, indicating that Aditya Consumer's short-term performance is significantly worse than the benchmark. While the stock has outperformed the Sensex over a three-year period with a return of 48.60%, its recent performance contrasts sharply with the benchmark's slight decline of 1.55% over the past year. This disparity suggests that while the stock has had a strong historical performance, its current challenges are leading to a downward trend, influenced by both poor short-term returns and the overall market conditions. The absence of specific positive or negative factors further complicates the outlook, leaving the reasons for the stock's decline somewhat ambiguous.