Why is Aditya Consumer falling/rising?

As of 04-Aug, Aditya Consumer Marketing Ltd is experiencing a decline in its stock price, currently at Rs 42.71, which reflects a decrease of 2.24 (-4.98%). The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 6.85% during this period. Additionally, the stock has shown significant underperformance over the past week and month, with returns of -10.50% and -21.99%, respectively. It is also trading below all key moving averages, indicating a bearish trend. Although there has been a slight increase in delivery volume, the overall sentiment remains negative, and no positive factors are noted to counterbalance the stock's recent performance.
Broader Market Context: In comparison to the benchmark Sensex, which has shown a slight gain of 0.16% over the past week, Aditya Consumer's performance has been notably poor. The stock's year-to-date decline of 36.49% starkly contrasts with the Sensex's gain of 3.69%, highlighting a significant divergence in performance. This underperformance is further emphasized by the stock's inability to maintain trading activity, as it did not trade on two days out of the last twenty, suggesting a lack of investor confidence. Overall, the stock's recent movements reflect a challenging environment both internally and in relation to the broader market.