Why is Aditya Consumer falling/rising?

As of 06-Aug, Aditya Consumer Marketing Ltd is currently priced at 42.71, with no change in price (0.00%). The stock has shown a significant decline over various periods, with a 1-week drop of 6.85% and a 1-month decrease of 21.99%. Additionally, year-to-date, the stock has fallen by 36.49%, while over the past year, it has decreased by 43.35%. Today's trading performance has been described as inline with the sector, but the stock has not traded on 2 out of the last 20 days, indicating erratic trading behavior. Furthermore, Aditya Consumer is trading below its moving averages across all time frames, which typically suggests bearish sentiment. However, there has been a notable increase in investor participation, with delivery volume rising by 132.14% against the 5-day average, indicating some renewed interest despite the overall downward trend.
In the broader market context, the Sensex has experienced a decline of only 1.15% over the past week and a 3.46% drop over the past month, which contrasts sharply with Aditya Consumer's more severe declines. Year-to-date, while the stock has fallen significantly, the Sensex has gained 3.08%, highlighting the stock's underperformance relative to the benchmark. This disparity suggests that broader market conditions have not been as detrimental, further emphasizing the specific challenges faced by Aditya Consumer. Overall, the combination of poor stock performance, erratic trading, and the stock's underperformance against the benchmark indicates a challenging environment for Aditya Consumer Marketing Ltd.