Why is Aditya Consumer falling/rising?

As of 07-Aug, Aditya Consumer Marketing Ltd is experiencing a decline in its stock price, currently at 42.50, which reflects a decrease of 0.21 or 0.49%. The stock has underperformed its sector by 0.9% today and has shown erratic trading patterns, not trading on 2 out of the last 20 days. Additionally, it is trading below all its moving averages (5-day, 20-day, 50-day, 100-day, and 200-day), indicating a bearish trend. The delivery volume has significantly decreased, falling by 75% against the 5-day average, suggesting a lack of investor interest. Over the past month, the stock has declined by 20.80%, while it has seen a substantial drop of 36.80% year-to-date, and a 43.30% decline over the past year, further emphasizing its poor performance relative to the market.
In the broader market context, the Sensex has only decreased by 0.69% over the past week and has gained 3.18% year-to-date, indicating that Aditya Consumer's decline is more severe than the overall market trend. The stock's performance over the past month and year shows a stark contrast to the benchmark, which has remained relatively stable. This significant underperformance against the Sensex suggests that investor sentiment towards Aditya Consumer is weak, contributing to the stock's downward trajectory.