Why is Aditya Consumer falling/rising?

As of 08-Aug, Aditya Consumer Marketing Ltd is experiencing a decline in its stock price, currently at Rs 40.44, which represents a decrease of 2.06 (-4.85%). The stock has underperformed its sector by 2.79% today and has been on a consecutive downward trend for the last two days, accumulating a total loss of 5.31%. Over the past week, the stock has dropped by 10.03%, and its performance over the last month shows a significant decline of 24.64%. Additionally, the stock is trading below all key moving averages, indicating a bearish trend. There is no information available regarding positive or negative factors that could influence the stock's movement.
In the broader market context, the stock's performance contrasts sharply with the benchmark Sensex, which has only declined by 0.92% over the past week. This indicates that Aditya Consumer is underperforming relative to the overall market. The retail sector, in which the company operates, has also seen a decline of 2.07%. Furthermore, there has been a notable drop in investor participation, with delivery volume plummeting by 87.18% compared to the five-day average, suggesting reduced interest in the stock. Overall, these factors contribute to the downward pressure on Aditya Consumer's stock price.