Why is Aditya Consumer falling/rising?

As of 13-Aug, Aditya Consumer Marketing Ltd's stock price is flat at 42.46, with no change (0.00%). The stock has underperformed its sector by 1.88% today, indicating a lack of positive momentum. Over the past week, the stock has decreased by 0.59%, and it has seen a significant decline of 19.26% over the past month. Additionally, the stock's year-to-date performance shows a drop of 36.86%, while its one-year return is down 47.27%. The stock's trading activity has been erratic, with it not trading on one day out of the last 20 days. Furthermore, there has been a notable decrease in investor participation, with delivery volume falling by 13.04% against the five-day average.
In the broader market context, the Sensex has shown minimal change, with a decrease of only 0.01% over the past week, while Aditya Consumer's performance has been significantly worse. The stock's moving averages indicate that it is currently higher than its five-day moving average but lower than its 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. The liquidity of the stock is adequate for trading, as it is based on 2% of the five-day average traded value. Overall, the combination of poor recent performance, declining investor interest, and underperformance relative to the benchmark contributes to the stock's current stagnation.