Why is Aditya Consumer falling/rising?

As of 18-Aug, Aditya Consumer Marketing Ltd's stock price is rising, currently at Rs 49.64, reflecting a significant increase of 7.18 or 16.91%. The stock has outperformed its sector by 12.18% today, opening with a notable gain of 17.03%. It reached an intraday high of Rs 49.69, indicating strong trading activity despite some erratic trading patterns, as it did not trade on 2 days out of the last 20. Over the past week, the stock has shown a positive return of 16.91%, contrasting with a slight decline of 0.08% over the past month and a more substantial drop of 26.19% year-to-date. The stock is currently trading higher than its 5-day, 20-day, and 100-day moving averages, although it remains below its 50-day and 200-day moving averages. Unfortunately, the Positive and Negative Dashboard data is unavailable, which limits a comprehensive analysis of the factors influencing the stock's movement.
In the broader market context, the Sensex has only increased by 0.83% over the past week, highlighting that Aditya Consumer's performance is significantly stronger than the benchmark. While the stock has experienced a decline of 36.45% over the past year compared to a modest gain of 1.04% for the Sensex, its recent surge indicates a potential recovery phase. The retailing sector has also gained by 4.9%, which may be contributing to the positive sentiment surrounding Aditya Consumer. However, it is worth noting that investor participation has decreased, with delivery volume falling by 54.55% against the 5-day average, suggesting caution among investors despite the stock's current upward trajectory.