Why is Aspire & Innovat falling/rising?

As of 25-Jul, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at 28.00, which reflects a decrease of 0.55 or 1.93%. The stock has underperformed its sector by 0.76% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has seen a significant drop in investor participation, with delivery volume falling by 85.71% compared to the 5-day average. Over the past week, the stock has decreased by 3.78%, and it has shown a substantial decline of 31.71% year-to-date, while its one-year performance is down by 73.95%. Unfortunately, there is no information available regarding positive or negative factors influencing the stock.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has only declined by 0.53% over the past week and has gained 5.04% year-to-date. This indicates that while the overall market has been relatively stable or growing, Aspire & Innovative Advertising Ltd has been struggling significantly. The stark difference in performance suggests that investor sentiment towards this particular stock is weak compared to the broader market trends.