Why is Aspire & Innovat falling/rising?

As of 23-Oct, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at Rs. 20.00, which represents a decrease of Rs. 0.7 or 3.38%. The stock has hit a new 52-week low of Rs. 19.75 today and has underperformed its sector by 3.54%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has decreased by 2.44%, and it has seen significant declines of 9.50% over the past month and 51.22% year-to-date. The delivery volume has also fallen sharply, with a 64.29% decrease compared to the 5-day average, suggesting a drop in investor participation.
In the broader market context, the Sensex has shown a positive return of 1.20% over the past week and 2.87% over the past month, contrasting sharply with Aspire & Innovative Advertising Ltd's negative performance. The stock's year-to-date decline of 51.22% and a staggering 72.41% drop over the past year further highlight its struggles against the benchmark, which has gained 9.50% in the same timeframe. This stark difference in performance indicates that while the broader market is experiencing growth, Aspire & Innovative Advertising Ltd is facing significant challenges, contributing to its declining stock price.