Why is Aspire & Innovat falling/rising?

As of 25-Sep, Aspire & Innovative Advertising Ltd is experiencing a price increase, currently at 22.80, reflecting a change of 2.05 or 9.88% upward. Despite this positive movement today, the stock has shown a significant decline over the past week and month, with returns of -6.94% and -8.06%, respectively. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a longer-term bearish trend. However, there has been a notable increase in investor participation, with delivery volume rising by 672.73% against the 5-day average, suggesting a growing interest in the stock despite its overall poor performance year-to-date and over the past year, where it has declined by 44.39% and 69.11%, respectively. There are no available positive or negative factors to further explain the stock's recent movement.
In the broader market context, the stock's performance has outpaced the Sensex today, outperforming the sector by 11.79%. However, when looking at the longer-term returns, Aspire & Innovative Advertising Ltd has significantly underperformed compared to the benchmark, with a year-to-date decline of 44.39% against the Sensex's increase of 5.27%. This stark contrast highlights the challenges the company faces in the market, despite today's positive price movement.