Why is Aspire & Innovat falling/rising?

As of 03-Nov, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at Rs. 17.60, which reflects a decrease of Rs. 0.9 or 4.86%. The stock has hit a new 52-week and all-time low today, indicating significant downward pressure. It has underperformed its sector by 4.76% and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable drop in investor participation, with delivery volume on October 31 falling by 68.75% compared to the 5-day average. The stock has also shown poor performance over various periods, with a year-to-date decline of 57.07% and a staggering 75.89% drop over the past year.
In the broader market context, the stock's short-term performance has been significantly worse than the benchmark, with a 1-week return of -10.20% compared to the Sensex's -0.78%. Over the past month, while the Sensex has gained 3.49%, Aspire & Innovative Advertising Ltd has lost 19.63%. This stark contrast highlights the company's struggles relative to the overall market, which has seen positive returns. The lack of available positive factors further emphasizes the challenges the company faces in regaining investor confidence and improving its stock performance.