Why is Aspire & Innovat falling/rising?

As of 11-Aug, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at 24.45, which represents a decrease of 0.5 or 2.0%. The stock has underperformed its sector by 2.07% today and is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a return of -3.74%, and it has significantly underperformed over the past month with a decline of 13.76%. Despite a rise in delivery volume by 11.11% against the 5-day average, the overall performance remains weak, and there are no available positive or negative factors to indicate any significant changes in sentiment.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, the Sensex, which has only declined by 0.56% over the past week. Year-to-date, Aspire & Innovative Advertising Ltd has dropped by 40.37%, while the Sensex has gained 3.98%. This stark difference highlights the challenges the company faces compared to the overall market, further contributing to the downward pressure on its stock price.