Why is Aspire & Innovat falling/rising?

As of 09-Sep, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at 23.40, which reflects a decrease of 2.6 or 10.0%. The stock has underperformed its sector by 10.27% today, and it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 25% compared to the 5-day average. Over the past week, the stock has shown a slight gain of 5.41%, but it has significantly underperformed over the longer term, with a year-to-date decline of 42.93% and a staggering 72.14% drop over the past year.
In the broader market context, the Sensex has shown a positive return of 5.18% year-to-date, contrasting sharply with Aspire & Innovative Advertising Ltd's substantial decline. While the stock has managed a modest gain of 5.41% over the past week, this is overshadowed by its longer-term performance, which is significantly worse than the benchmark's return of 2.07% over the past month. The lack of available positive or negative factors further complicates the outlook, as there are no specific catalysts mentioned that could explain the stock's recent movements. Overall, the combination of poor performance metrics and declining investor interest suggests a challenging environment for the stock.