Why is Aspire & Innovat falling/rising?

As of 12-Sep, Aspire & Innovative Advertising Ltd is currently priced at 23.15, reflecting a slight increase of 0.05 or 0.22%. The stock has recently hit a new 52-week low of Rs.21.35, indicating a downward trend. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, which suggests a weak performance relative to its historical price levels. Additionally, there has been a significant decline in investor participation, with delivery volume dropping by 46.43% compared to the 5-day average. The stock's performance over the past week, month, and year shows substantial declines of 9.75%, 5.32%, and 71.06%, respectively, indicating a prolonged period of underperformance against the benchmark Sensex.
In the broader market context, the Sensex has shown positive returns of 1.51% over the past week and 2.56% over the past month, contrasting sharply with Aspire & Innovative Advertising Ltd's negative returns. This disparity highlights the company's struggles in a generally improving market. The stock's year-to-date performance is particularly concerning, with a decline of 43.54% compared to the Sensex's gain of 6.21%. Overall, the combination of falling investor interest, poor relative performance, and a significant drop in stock price has contributed to the negative sentiment surrounding Aspire & Innovative Advertising Ltd.