Why is Aspire & Innovat falling/rising?

As of 15-Sep, Aspire & Innovative Advertising Ltd is experiencing a price increase, with the current price at 24.00, reflecting a change of 0.85 or 3.67% upward. Today's price summary indicates that the stock has outperformed its sector by 3.45%. Additionally, there has been a notable rise in investor participation, with delivery volume on September 12 increasing by 240% compared to the 5-day average. However, the stock's performance over the past week shows a decline of 7.69%, and year-to-date, it has dropped by 41.46%. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.
In the broader market context, the stock's short-term performance over the past week has lagged behind the benchmark Sensex, which has gained 1.20%. While the stock has shown a slight increase of 1.69% over the past month, it still trails the benchmark's 1.78% gain during the same period. Year-to-date, the stark contrast is evident, with the stock down 41.46% compared to the Sensex's increase of 6.02%. This underperformance over longer periods, particularly the 1-year decline of 69.47% against the Sensex's slight drop of 1.13%, highlights the challenges the company faces in the current market environment.