Why is Aspire & Innovat falling/rising?

As of 16-Sep, Aspire & Innovative Advertising Ltd has seen its stock price rise by 1.45, which represents a 6.04% increase. The stock has outperformed its sector by 5.13% today. However, despite this positive movement, the stock's delivery volume has significantly decreased, falling by 59.46% compared to the 5-day average, indicating a decline in investor participation. Additionally, while the stock is currently above its 5-day and 20-day moving averages, it remains below its longer-term moving averages, suggesting mixed momentum. Over the past week, the stock has gained 8.76%, which is a strong performance compared to the Sensex's 1.49% increase, but it is important to note that the stock has a year-to-date decline of 37.93% and a one-year decline of 67.54%.
In the broader market context, the stock's recent performance indicates a recovery relative to its own historical performance, as it has outperformed the benchmark in the short term. However, the significant year-to-date and one-year declines highlight ongoing challenges for the company. The Sensex has shown a positive year-to-date return of 6.74%, contrasting sharply with Aspire's negative performance, which may reflect broader market conditions that are not favorable for the company. Overall, while the stock is experiencing a short-term rise, the long-term outlook remains concerning due to its substantial declines over the past year.