Why is Aspire & Innovat falling/rising?

As of 17-Sep, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at 24.05, which represents a decrease of 1.4 or 5.5%. The stock has underperformed its sector by 5.03% today, and while it is higher than its 5-day and 20-day moving averages, it remains lower than the 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 32.43% against the 5-day average. Year-to-date, the stock has seen a significant decline of 41.34%, and over the past year, it has decreased by 68.75%, indicating a troubling trend for investors.
In the broader market context, the Sensex has shown a positive return of 1.43% over the past week and 2.84% over the past month, contrasting sharply with Aspire's performance. While the stock has gained 0.63% over the past week and 1.91% over the past month, its year-to-date and one-year returns are significantly negative, suggesting that the stock is struggling to keep pace with the overall market. The stark difference in performance between Aspire and the benchmark indicates that investor sentiment may be more favorable towards the broader market, further contributing to the downward pressure on Aspire's stock price.