Why is Aspire & Innovat falling/rising?

As of 19-Sep, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at 23.55, which reflects a decrease of 0.95 or 3.88%. The stock has underperformed its sector by 3.99% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 82.76% compared to the 5-day average. Over the past year, the stock has seen a substantial decline of 70.00%, while year-to-date it is down 42.56%. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's recent movement.
In the broader market context, the stock's short-term performance over the past week shows a gain of 1.73%, which is notably higher than the Sensex's increase of 0.85%. However, despite this short-term outperformance, the stock's year-to-date and one-year returns are significantly negative compared to the Sensex, which has gained 7.11% and lost only 0.35% respectively over the same periods. This stark contrast indicates that while there may be some short-term fluctuations, the overall trend for Aspire & Innovative Advertising Ltd remains downward, reflecting broader challenges faced by the company in the market.