Why is Aspire & Innovat falling/rising?

As of 23-Sep, Aspire & Innovative Advertising Ltd is experiencing a decline in its stock price, currently at Rs 22.10, which represents a decrease of Rs 1.35 or 5.76%. The stock has underperformed significantly, with a one-week return of -13.16% compared to a slight decline of -0.28% in the Sensex. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. It is also close to its 52-week low, being only 3.39% away from Rs 21.35. While there has been a notable increase in investor participation, with delivery volume rising by 108.33% against the 5-day average, the overall performance remains weak, as it has underperformed its sector by 4.93%.
In the broader market context, the stock's performance over the past month shows a decline of 6.75%, while the Sensex has gained 1.20%, highlighting a stark contrast in performance. Year-to-date, Aspire & Innovative Advertising Ltd has seen a dramatic drop of 46.10%, while the benchmark has increased by 6.45%. This significant underperformance suggests that investor sentiment towards the company is negative, likely influenced by its poor returns over the past year, which stand at -69.99%, compared to a minor decline of -2.97% in the Sensex. Overall, the combination of weak stock performance, unfavorable comparisons to benchmarks, and the lack of positive factors contributes to the stock's downward movement.